Head of Marketing

Job Description

Our Mission: Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies.

Our Company

Fifty is a cutting-edge AI & data company revolutionising digital media. We deliver for partner agencies, brands and retailers, providing transformational insight, strategy, media activation and reporting faster and more precisely, powered by our proprietary technology.

Combining our AI-powered tech with the best media strategists, planners and traders allows us to generate an understanding of audiences, build super-targeted media plans and activation strategies at a speed and depth that is unmatched in our industry.

Based in the UK with international outposts, we operate across Europe, North America and the Middle East; our technology and people advantage see us consistently outperforming traditional media agencies across all metrics, powering our rapid business growth.

Our culture is open and friendly, yet hard-working and fast paced. We pride ourselves on our smarts and seek out those who share our appetite for innovation and a willingness to challenge the status quo; it is a great place to work at an exciting time in our industry.

Your Role

We seek a Head of Marketing who has the right blend of experience in promoting ad-tech and media agency services with a passion to drive the next phase of our growth and to take the next step in their career.

You will lead a small marketing and design team, working seamlessly with our experienced sales function to devise and implement communication strategies, building our brand and position in the ad industry and, most importantly in the minds of our customers. The purpose of the role is to use the Fifty website, social media, PR, events, paid campaigns, and direct relationships to enable significant growth through contracted relationships with mid and large brands.

The role reports to the CEO and sits on our senior team, with day-to-day engagement with department heads / key stakeholders and external partners.

Your Responsibilities

Strategic & Planning Responsibilities

• Develop, deliver and report on annual marketing & communications strategy to help Fifty meet its business goals.
• Create plans for all activity, ensuring strategic fit and achievable implementation.
• Develop and manage the marketing budget, working closely with Finance teams.
• Review competitor and wider industry best practice marketing activity for benchmarking and ideas generation.
• Develop positioning strategies for new Fifty products and service offerings, including partnerships with complementary agency partners.
• Capture, analyse and report on marketing data (campaign results, conversion rates, traffic etc) to assess effectiveness and shape future strategies.

Leadership

• Develop briefs in line with strategy and coordinate internal and external workstreams to deliver campaigns and other activity on a timely basis.
• Negotiate fees and oversee employment of any third-party agencies to support delivery of plans and projects.
• Mentor, develop and grow the Marketing and Communications team in line with business growth.
• Engage positively and proactively with leadership team peers and the wider business with a shared focus on business growth and profitability.
• Work as a member of our international team to enable consistent, high-quality brand messaging in territories outside the UK, specifically North America and GCC (Gulf – mainly UAE & Saudi)

Brand, Marketing & Communications Activity

• Oversee all aspects of the Fifty brand.
• Bring creativity and conceptual strength to all market-facing communications.
• Design joined-up marketing campaigns working with sales, technology and client service teams.
• Ensure good processes to manage activities across budget, agency partners and briefs, media plans, production of advertising and online material, implementation and analysis.
• Plan, manage and deliver budgets, content, messaging and attendees required for external conferences and events in all markets - including opportunities to present and/or sponsor.
• Oversee and coordinate awards entries, thought leadership papers and content in key sectors, per strategic plan.
• Explore new ways to promote Fifty, for example, our leaders appearing as SMEs in press, broadcast media etc,
• Prepare senior staff/spokespeople for media interviews and events/presentations.

Your Essential Skills

• At least 5 years of experience as a mid-to-senior level marketer in the advertising industry, with good, recent references (these will be followed up).
• Suitable marketing qualifications and a proven record using the optimal mix of channels and strategies to reach our customer and influencer base.
• Familiar with the roles that ad-tech and mar-tech play in our industry and why now is such a relevant time to be in that space, with an ability to articulate the benefits case for brands.
• Strong connections and ability to navigate the advertising and ad-tech industry, including press, sales channels, influencer base, intermediaries and suppliers.
• Able and ready to help create messaging and provide direction in the development of marketing materials.
• Ready to lead our marketing function, engage with senior colleagues and lead the small team. You will know how to motivate your team to work at their best level, providing support, development opportunities and a positive environment whilst driving high standards.

Your Extra Skills

• You know how to use suitable marketing systems (i.e. Craft, HubSpot, Asana)
• Have a good design eye and know how industry-standard production, design, photo or edit tools work.

Your Salary

£62,000 + up to 15% Bonus

Your place of work

Our Central London offices where you will be expected to work 3 days per week. The remainder of the week can be spent working from home, according to your preference.

Please note that this role may require some domestic and international travel as needed.

Our Benefits

At Fifty we...

...Recharge.

• 25 annual leave days + bank holidays
• Increased annual leave the longer you've worked with us
• Office closure over Christmas

...Give Back.

• Paid volunteer leave
• Matched giving for a fundraising cause

...Support.

• Contributory pension scheme based on level of seniority
• Generous and inclusive parental leave and sick pay policies
• Individual Learning & Development budgets
• A Mac laptop
• £100 personal budget for your home working station + a new monitor
• Mobile phone contract contributions
• Cycle to work scheme

...Socialise.

• Fifty Thursdays - monthly breakfasts and an early finish with games and drinks
• Company-wide quarterly socials

Work-Life Balance at Fifty

Flexibility

• Flexible working arrangements
• Work abroad options
• Dog friendly office

Wellbeing

• Access to free counselling through our Employee Assistance Programme
• Three 'Duvet Days' in addition to annual leave
• Private healthcare
• Discounts on gym memberships and spa retreats

For more insight into Fifty culture and office life, you can find us on Instagram.

Our Diversity and Inclusion Commitment

At its core, Fifty aims to understand humans better – but this mission doesn’t stop with our technology, it feeds into our internal ethos too. Our belief in the power of human connection has helped us build a workplace where everyone can thrive and succeed. We know that the best work happens when we bring diverse and innovative minds together to work towards a common goal. So if you want to join team Fifty, we can’t wait to hear from you! You can find out more about our commitment to Diversity and Inclusion here.

If you come from a marginalised or underrepresented group, we urge you to apply. We believe that diversity is key to building a strong and innovative team, and we want to ensure that all voices are heard and valued. If you are hesitant to apply because you don't feel you meet every single job requirement, we want to reassure you that we encourage all qualified candidates to apply. We believe that your unique perspective and experiences can bring invaluable insights to our team, and we are committed to providing a supportive and inclusive work environment where everyone can thrive.

If you require additional support, reasonable adjustments or would just like an informal chat about the recruitment process, please reach out to our Senior People Executive, ola@fifty.io.

For the first stage in our recruitment process, your application documents will be anonymised. We therefore ask that you do not include your name or any other identifiable information in the written sections of the application.

Our Logistics

Our interview process is as follows:

1. 30-minute Video Meeting with People Executive: This initial meeting is designed to breathe life into your CV as well as provide you with an insight into the work culture at Fifty.
2. Portfolio Review: Following the meeting, we request you to showcase deliverables from your past work to give us a better understanding of your capabilities and experience.
3. 1-Hour Video Meeting with the Hiring Manager: In this phase, you will interact with the hiring manager who will ask role-specific questions and respond to any queries you might have.
4. Presentation Task: Following the interview, you will be required to prepare a presentation for the final stage of the recruitment process.
5. Face-to-Face Presentation Interview: The final stage involves a face-to-face presentation of your work in front of a panel of our directors.

While we strive to inform every applicant whether they have been chosen for an interview, please be aware that due to the high volume of applications we receive and our small team size, offering individual feedback on each application may not always be possible. We appreciate your understanding and patience in this matter.