CVM Professional

Internal Closing Date: 26/07/2026

Location: London, Bristol, Birmingham, Manchester, Glasgow & Belfast

Why this job matters

We're building a high-performing Sales and Commercial team focused on delivering great customer outcomes and driving growth. We invest in our people, provide the right tools, and create opportunities to develop and succeed.

As part of the Customer Value Management (CVM) team, you'll help improve customer satisfaction, retention and revenue by delivering targeted customer communications and using data to drive better decisions throughout the customer lifecycle.

What you’ll be doing

• Support the delivery of customer lifecycle and regulatory communications.
• Analyse customer and campaign data to improve targeting and performance.
• Create customer segments to deliver more relevant communications.
• Work with Marketing, Sales, Trading and Data teams to deliver campaigns.
• Support campaign planning, delivery, reporting and stakeholder management.
• Identify opportunities to improve processes through automation.
• Monitor campaign performance and recommend improvements to engagement, retention and commercial results.
• Produce reports and insights to measure campaign success and business impact.

The skills you’ll need

• Strong data analysis skills to measure performance and identify insights.
• Good time management with the ability to balance multiple priorities.
• Able to present complex data in a clear, simple way for decision-making.
• Experience segmenting customers based on business needs and behaviours.
• Strong stakeholder management skills, with the ability to build relationships across teams.
• Good business understanding, including performance measures, KPIs, and business cases.

Here are some of the great benefits we

• 10% on target bonus
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• 25 days annual leave (not including bank holidays), increasing with service
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks carer’s leave
• World-class training and development opportunities
• Option to join BT Shares Saving schemes.

Our working model

Hybrid policy: Three in the office, two remote

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.