Marketing Manager B2B - Brand, Content & Go-to-Market

Job Description

Join us, be part of more.

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.

About your team:

We’re the pride of Ireland. Bord Gáis Energy have been powering the nation’s homes and businesses for almost 40 years. But now, we’re so much more than just gas and electric. Through our unique combination of household heroes and energy assets, we’re at the heart of the energy transition in Ireland, strengthening the country’s energy security and helping customers get ready for a net zero future.

🚀 Marketing Manager - Brand, Content & Go-to-Market
📍 Location: Dublin | Hybrid working, 2 days in the office
🕒 Full Time – Permanent

🔍 The Job

The Marketing Manager owns the development and activation of Bord Gais Energy’s B2B marketing strategy across brand, messaging, content and integrated go-to-market campaigns to drive awareness, demand and commercial performance.

💼What you’ll be doing

• Define B2B marketing strategy and GTM plans aligned to commercial objectives
• Own B2B brand positioning, messaging frameworks and narrative governance
• Design and deliver integrated multi-channel campaigns
• Develop and scale high-quality B2B content and assets
• Ensure brand consistency and creative quality across all channels
• Optimise performance using insight, data and analytics
• Lead cross-functional stakeholder engagement and influence decision making
• Manage external agencies and marketing budgets
• Work closely with corporate affairs team to ensure the successful development and delivery of a communications and corporate affairs strategy for Bord Gais Energy B2B

Skills & Experience:

• Experience within a similar role, ideally within the energy industry
• Extensive B2B marketing experience including brand, content strategy and integrated campaigns.
• Strong stakeholder management, analytics and commercial focus. Strong understanding of B2B energy/utilities markets, customer journeys and proposition marketing.

Why should you apply?

We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.

https://www.morethanacareer.energy/bordgais

If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.

Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.