Campaign Developer

Job Description

Join us, be part of more.

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.

About your team:

At British Gas, our mission is to sell it and mend it.

We’re the household heroes powering 1 in 3 homes in the UK – but supplying energy is just part of what we do. We’re making the UK’s homes greener and more energy efficient, together with our friends at Hive. By using their clever tech like thermostats, heat pumps, solar panels and EV chargers, we’re making it cheaper and easier to reduce your home’s carbon-footprint. And with our Peak Save programme, we’re actively rewarding better energy use too.

About your role:

The L7 Unica Campaign Developer will work closely with planners and strategists to create sophisticated multi-channel campaigns, primarily using Unica and Salesforce. The ideal candidate should possess strong SQL skills and will play a key role throughout the entire campaign development lifecycle, from collaborating on campaign briefs to building, testing, and deploying campaigns. This includes leveraging data insights from past campaigns, ensuring high-quality execution, and delivering data across channels for successful deployment.

Key responsibilities include supporting stakeholders in finalising campaign briefs, optimising marketing universes, and managing audience targeting, selection, and optimisation rules. The role also involves driving improvements in campaign performance by applying best practices in targeting, sourcing new data opportunities, and utilizing customer insights, segmentation, and models. Additionally, the developer will ensure compliance with GDPR and other legal requirements, optimise campaign performance, and build reusable assets for the campaign developer community. The candidate will also assess the effort needed for new activities, ensuring alignment with customer engagement strategies and maintaining quality assurance.

The position demands a proactive approach to improving customer engagement and efficiency while ensuring that all campaigns, offers, and treatments meet regulatory controls. The developer will lead data-driven targeting strategies to create consistent and relevant customer experiences across key touchpoints.

Here's what we’re looking for:

• Proven hands-on experience with campaign management and decisioning tools such as Unica, Adobe Campaign
• Strong attention to detail and a keen interest in data, including customer segmentation and audience targeting.
• Proficient in SQL for manipulating data from large data warehouses.
• Ability to understand technical processes and effectively brief requirements to technical development teams.
• Experience in marketing execution, channel optimization, and real-time decisioning.
• Track record of using customer segmentation, value, and propensity models to enhance targeted marketing activities.
• Sound understanding of data strategy, integrity, and quality, as well as maximizing third-party data partnerships.

Why should you apply?

We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.

https://www.morethanacareer.energy/britishgas

If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.

Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.