CRM Manager - Fixed Term

Job Description

This is an exciting time to join the team. We’re increasingly developing customer-centric, relevant and personalised campaigns, that are integrated across email and push channels, to inspire customers to search and book holidays.

We’re looking for an enthusiastic, customer-centric CRM Manager to join our team to create these relevant messages via email, push and in-app channels sent from our marketing platform - Braze. You’ll work with stakeholders to brief requirements for audiences, content and testing, and depending on your experience and preferences, physically create the campaigns before evaluating their performance to inform future campaigns.

This role is being offered on a 12 month fixed term maternity cover and the closing date for applications will be Thursday 28th November

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. You will join the team once a week in our Luton office.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• Work with stakeholders and CRM team colleagues to create campaign briefs and translate them into campaign outputs increasingly delivered via your hands on use our campaign management platform (Braze & Taxi).
• Use Braze & Taxi campaign components with appropriate levels of control to ensure that the right customers receive the right messages in a timely manner across all channels including email, app push and browser push.
• Ensure over-arching rules of engagement and customer contact policies across brands, channels and journeys are observed.
• Rigorously test all templates and components to ensure they render correctly across browsers and devices.
• Work with the Analytics team ensure we effectively measure the incremental value of our activity at an overall level for multi-channel or multi-step campaigns as well as for individual messages.

ABOUT YOU

• You’ll ideally have proven experience in similar CRM roles, preferably involving use of multi-channel marketing systems such as Braze or Salesforce, Adobe, EMarsys, IBM etc.)
• Strong problem solving capabilities, organisation skills and very logical train of thought
• Excellent communication and organisational skills
• Excellent attention to detail
• Flexible and collaborative approach to working within a fast changing environment

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know. #LI-SH1