Senior Manager, Brand and Campaign

Job Description

London

3 days in the office, 2 days remote

Why this job matters

We are entering a new phase of the BT brand bringing back this iconic brand across consumer and business with a refreshed modern brand platform that champions Britain to do brilliant things. This brand investment is significant for the Group and plays a pivotal role in getting the company back to growth— fuelled by how the nation sees us, talks about us, and ultimately chooses us.

The Senior Manager, Brand and Campaign role is at the heart of bringing our brand to life across every major touchpoint in consumer and business. You will lead the strategy, planning and execution of the core brand platform. This means not only ensuring creative excellence in the ATL channels but also that the platform provides a clear and exciting route for all channels to execute against.

You will lead all Masterbrand, consumer and business campaigns, from big brand moments on TV and OOH, through to the fast-moving world of organic social, content partnerships and experiential activations. You’ll ensure we show up with world-class creativity that connects with our audiences, wherever they spend their time whether that’s scrolling TikTok, on their commute to work, starting a business or watching our latest ATL hero film. All activations need to feel united and part of a bigger movement.

As well as our core ATL channels you will also pioneer how we bring the brand to life through real-world experiences in business and consumer to create powerful, innovative experiential campaigns that immerse customers in what EE stands for. And you’ll spearhead a new content capability, creating powerful brand and product stories with media partners as well as developing our own content assets to fuel our channels and drive brand, sales and LLM visibility.

Finally, you will play a critical role in transforming how we produce work. From exploring how AI can help us create faster, better or more efficiently, to shaping new production models across agencies — you’ll push us to be bolder, smarter and ahead of the industry.
It’s an exciting time for the brand, and your leadership will ensure we consistently deliver standout ideas that make EE unmissable and drive real brand and commercial impact.

What you’ll be doing

• Develop and socialise the core brand creative platform using strong creative judgement and influencing skills to drive assets and messaging that can be used by all comms channels within the business across consumer and business.
• Take an overarching view of all brand creative with a actionable growth mindset to ensure every campaign tangibly delivers against the group, brand and commercial objectives to ensure that all campaigns have clear objectives, performance measures and reporting capabilities
• Consider logic and optimise campaigns creatively and strategically across CFUs
• Lead the strategic development and execution for all core ATL campaigns to drive impact through both engagement and message takeout.
• Develop a bespoke and channel specific strategy and execution plan for Social that includes both paid and organic campaigns.
• Identify opportunities to execute real world campaigns with experiential campaigns that extend the core campaigns into new spaces.
• Ensure the brand and product stories are driving connection with customers in all research channels with a compelling content strategy and execution plan for both our own and partner channels.
• Ensure all campaign activity and strategic platforms build upon the brand identity system and drive consistency at all times.
• Manage the relationships with both the in house agency and our external advertising agencies to ensure we have strategic and pioneering relationships that drive best in class executions and team relationships at all times.
• Manage the advertising production budget across consumer and business and ensure effective cost management of budgets across the teams and maximize return on investment from this spend.
• Identify and embed innovative forms of production and techniques to drive better, faster and more efficient campaign executions.
• Leading, managing and developing a team of Campaign Managers and professionals ensuring they not only deliver against company objectives, but against their own
  

The skills and experience you'll need under your belt

• Significant experience managing multi million pound brand creative budgets £10M+
• Significant experience and highly proven leading and managing successful ATL Brand and experiential campaigns across all channels.
• Experience of driving brand presence across the comms funnel with engaging and timely content strategies.
• Strategic brand application in business and consumer
• Knowledge of business nuances to ensure consumer positioning supports business and vice versa
• Proven experience developing social first creative ideas that are channel specific whilst maintaining the brand platform.
• Significant experience of leading and managing big agency relationships
• Extensive skills and experience in campaign production including innovative AI techniques to drive better and faster campaigns. #
• Ability to quickly establish credibility and respect as a leader and build strong working relationships across the business and externally.
• Highly professional, able to cut through complexity and operate in a fast paced, matrixed business environment.
• Bias towards bold and confident thinking, challenging the status quo where appropriate
• Able to deal with ambiguity, identify resources to implement and determine pragmatic solutions
• Proven leadership skills, with the ability to lead and motivate a team to deliver brilliantly.Skilled at influencing senior stakeholders and supporting go-to-market plans across Product, Commercial and Props, Sales/ Channels, Finance, Legal and Brand/Comms.
• Communication and storytelling: Exceptional written and verbal skills to craft compelling narratives, enablement content and presentations for diverse audiences.

Benefits

• Annual on target bonus 15% (based on both personal and company performance)
• Private healthcare for you and your family
• £5500 car or cash allowance
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
• 2 weeks carer’s leave
• From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• Life Assurance (4 x life cover pay)
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
• My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
• Discounted EE TV including TNT Sport and the NOW Entertainment membership.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• Volunteering days so you can give back to your local community.
• Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
• 24/7 private virtual GP appointments for UK colleagues

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.