Sales Training Coach Professional

Job Description

About the role

We’re looking for a Sales Training Coach to help build the capability and confidence of our SMB sales teams, with a particular focus on our frontline contact centre environment.

Sitting within the Learning & Development team and working closely with Sales and Commercial stakeholders, this role plays a key part in enabling colleagues to successfully sell new and evolving propositions. You’ll combine engaging training delivery with in‑role coaching to help turn learning into consistent, high‑quality sales behaviours and improved commercial outcomes. This is an opportunity to be at the forefront of new product launches and sales campaigns, gaining early insight into what’s coming next and helping shape how those propositions land with customers. You’ll work closely with agents and team leaders, staying close to frontline operations and using real‑world experience to influence how training and learning are designed.

The role is well suited to someone who enjoys supporting others to develop and succeed, and who finds motivation in seeing the impact of their coaching and training on performance. It also offers a strong platform for future development — whether into more senior training roles, sales enablement, or people leadership.


If successful, you'll be onsite in Birmingham and will deliver both face to face and remote training, primarily onsite, and, where required, at other Business Locations. On occasion, the role holder will have to work the full five days onsite when delivering New Entrant/ Induction training. Outside of this, the role will follow BT’s 3 together, 2 wherever hybrid working policy.

What you’ll be doing

Essential Skills / Experience

Desirable Skills / Experience

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK

We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.