Product Manager

Locations: Birmingham, Bristol, Manchester, London

About the role

What you’ll be doing

• Define and own the product roadmap for CDP and Marketing Technology capabilities.
• Translate commercial and marketing priorities into clear product strategies, use cases and delivery plans.
• Prioritise and manage a backlog of features, enhancements and requirements that deliver measurable business value.
• Act as the bridge between business stakeholders and technical delivery teams, ensuring a shared understanding of priorities and outcomes.
• Partner with marketing, commercial, data, architecture and engineering teams to shape future capability investment.
• Drive the adoption of data-driven marketing capabilities including segmentation, personalisation, propensity modelling, lead scoring and audience activation.
• Manage dependencies across platforms including customer data, CRM, marketing automation and digital channels.
• Define success measures and track adoption, performance and realised business benefits.
• Influence senior stakeholders and provide clear product direction across multiple teams and workstreams.
• Champion customer-centric product thinking and continuous improvement across the organisation.
• Evaluate emerging technologies and capabilities, helping shape the future MarTech strategy and roadmap.

Essential Skills / Experience

• Proven experience as a Product Owner or Product Manager delivering customer data, CRM, MarTech, digital marketing or customer engagement products.
• Understanding of marketing principles, including audience segmentation, campaign execution, customer journeys, personalisation and lead management.
• Experience working with Agile delivery teams and translating business requirements into product backlogs, user stories and prioritised outcomes.
• Experience working with cross-functional teams spanning marketing, commercial, technology, data and transformation functions.
• Commercial awareness with the ability to connect product decisions to customer and business outcomes.

Desirable Skills / Experience

• Experience working with Customer Data Platforms, Customer 360 or Master Data Management initiatives.
• Exposure to marketing automation platforms such as Marketo or similar enterprise solutions.
• Experience with Salesforce, Google Cloud Platform or comparable enterprise technologies.
• Knowledge of identity resolution, customer insight platforms and audience activation capabilities.
• Experience supporting omnichannel marketing programmes across email, SMS, web and digital channels.
• Familiarity with AI-enabled marketing technologies and customer engagement platforms.

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

Join us at a pivotal moment for BT Business. We are executing a multi-year transformation to restore growth, modernise at scale and unlock new markets beyond connectivity. Our ambition is clear – return to sustainable revenue and EBITDA growth, strengthen our market position, and deliver meaningful shareholder value through disciplined execution and bold reinvention.

We are fundamentally reshaping the business – simplifying our portfolio, digitising our customer experience and building market-leading capability across cyber, AI and managed services, all powered by the UK’s leading fixed and mobile networks. This is a shift from a legacy connectivity provider to a modern, solutions-led, AI-first business that can truly differentiate in a competitive and fast-moving market.

With execution momentum building and a clear path to growth, the opportunity now is to scale what works, accelerate performance and fully realise our potential. This is about delivering against ambitious financial outcomes while transforming how we operate – creating a business that is simpler, faster, more innovative and easier to do business with.

If you want to be part of the team shaping the turnaround of a multi-billion-pound business – and building a stronger, more competitive BT for the future – this is your moment.