PPC & Affiliate Manager

Job Description

Job Req ID: 54972

Posting Date: 9th February 2026

Function: Brand & Marketing

Location: London, Birmingham, Manchester, Bristol

Salary: Competitive with great benefits

Why this job matters

The PPC & Affiliates Manager is responsible for delivering significant business growth through expert management of paid search and affiliate marketing channels. By combining advanced technical knowledge, commercial acumen, and strong leadership, this role ensures campaigns are optimised for maximum efficiency and impact. The manager drives innovation, manages budgets, and collaborates with internal and external partners to achieve ambitious performance targets and support the overall growth strategy.

What you’ll be doing

• Lead the planning, execution, and optimisation of PPC campaigns (Google Ads, Microsoft Ads, etc.) and affiliate programmes, ensuring alignment with business goals.
• Manage budgets, bids, and performance analytics to maximise ROI, efficiency, and incremental growth.
• Oversee keyword strategy, ad copy, landing page optimisation, and affiliate partner recruitment and management.
• Diagnose and resolve campaign issues, identifying opportunities for improvement and innovation.
• Collaborate with finance, analytics, and performance teams to ensure accurate forecasting, reporting, and budget control.
• Ensure compliance with platform policies, data privacy, and affiliate best practices.
• Provide guidance and support to cross-functional teams, sharing expertise and driving adoption of best practices.
• Monitor industry trends, competitor activity, and platform updates to maintain a leading edge in PPC and affiliate marketing.

Skills required for the job

• Advanced expertise in paid search marketing (Google Ads, Microsoft Ads) and affiliate marketing ecosystems.
• Strong analytical skills for campaign analysis, bid management, and ROI optimisation.
• In-depth understanding of attribution, tracking, and compliance (e.g., GDPR, platform policies).
• Commercial awareness and experience negotiating with networks, publishers, and partners.
• Excellent communication and collaboration skills for working with agencies, finance, analytics, and senior stakeholders.
• Organisational skills to manage multiple campaigns, budgets, and reporting requirements.
• Leadership qualities to influence and guide teams, even without direct line management.
• Adaptability and a proactive approach to testing, learning, and implementing new strategies.

Experience you would be expected to have

• Demonstrated experience in PPC and affiliate marketing, including hands-on campaign management and optimisation.
• Proven track record of achieving and exceeding performance targets in a fast-paced environment.
• Experience with budget management, forecasting, and financial reporting for marketing activities.
• Background in negotiating with affiliate networks, publishers, and partners.
• Exposure to working with cross-functional teams (e.g., analytics, finance, creative) to deliver integrated campaigns.
• Familiarity with compliance, tracking, and platform standards affecting campaign delivery.
• Experience supporting or leading transformation initiatives or process improvements in digital marketing.

Our leadership standards

• Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
• Owning outcomes: I take the right decisions that benefit the broader organisation
• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making
• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation
• Building for the future: I build diverse future-ready teams where all individuals can be their best

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.