Performance Marketing Manager

Job Description

What you'll bring to the team

Performance Marketing Manager

Location: Any UK or EU Gateway attraction / office

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

We are looking for a Performance Marketing Manager to support the GTM Director in delivering targeted paid media strategies across our brands and attractions. You will manage and optimise campaigns across PPC, Meta, display, and programmatic advertising, driving traffic, engagement, conversions, and ROI. Working closely with internal teams and external agencies, you will plan, execute, and refine campaigns that deliver measurable results.

You will assist in implementing paid media strategies, manage budgets and bids, and oversee campaign planning with agencies. Monitoring and reporting on performance, you will provide insights to optimise CTR, conversion rates, and ROAS, lead A/B testing, and refine ad copy, bidding strategies, and landing pages.

Collaboration is key, working with SEO/GEO, social, content, and marketing teams to ensure campaigns align with objectives and brand guidelines. You will stay up-to-date on industry trends, supporting the GTM Director with ideas to continuously improve campaigns and maximise customer engagement.

Qualifications & Experience

• 3-4 years of experience in Paid Media campaign management, with a key focus on driving performance and ROI.
• Solid understanding of Google Ads and/or Meta with experience in managing ad platforms and budgets.
• Strong attention to detail, and the ability to work collaboratively in a fast-paced environment are essential.
• Experience in the travel, entertainment, or leisure industry is a plus, along with familiarity in managing international campaigns across multiple regions.
• Excellent communication skills, both written and verbal.

Benefits

• A competitive annual salary
• 33 days holiday (including bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

Pay Range

Competitive