Change & Adoption Manager

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About the role

In this role, you will lead the Change, Adoption and Communications team for Technology & Portfolio Delivery, ensuring strategic projects are landed with clarity, confidence and measurable adoption. You will connect programme delivery, colleague engagement, communications, learning and culture activity into a single joined-up approach that helps people understand, adopt and sustain new ways of working.

You will lead a team of 4–6 change, adoption and communications professionals, partnering with Tribe Leads, project teams, People teams and senior stakeholders to build readiness, remove adoption barriers, shape compelling narratives and enable a high-performing digital culture. Success will be measured by adoption, colleague experience, behaviour change and the value realised from FT&PD transformation programmes—not by communications activity alone.

What you’ll be doing

Change, Adoption & Communications Leadership

• Lead the change, adoption and communications team, setting priorities, standards and measures to support successful delivery of FT&PD strategic programmes.

Change Delivery & Adoption

• Design and deliver practical change approaches across transformation initiatives, ensuring colleagues are ready, supported and equipped to adopt new ways of working.

Culture, Communications & Engagement

• Drive a culture of continuous improvement, digital adoption and customer-focused delivery through clear communications, compelling storytelling and targeted engagement.

Data-Led Adoption & Value Realisation

• Define and track adoption outcomes, using data and insight to identify risks, target interventions and provide meaningful reporting to senior stakeholders.

Team Leadership & Capability Building

• Develop a high-performing team while creating reusable tools, frameworks and best practices that improve the consistency and effectiveness of change delivery across FT&PD.

Essential Skills / Experience

• Strong practical experience delivering change management, adoption planning and internal communications for technology or business transformation projects.
• Experience leading, coaching or coordinating a small team, setting priorities and building capability.
• Confident partnering with senior leaders, Tribe Leads, project teams, People teams and communications stakeholders.
• Experience defining adoption metrics, maintaining trackers and turning insight into clear recommendations.

Desirable Skills / Experience

• Digital culture and adoption experience helping colleagues adopt modern tools, AI-enabled capabilities, Agile ways of working and data-led behaviours.
• Desirable qualifications: Change management qualification such as Prosci, APMG, CCMP or equivalent.
• Executive stakeholder and communications experience preparing leadership messages, engagement plans, dashboards, briefing packs and clear narratives for senior audiences.

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life.
You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.