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BT Group

Assistant Brand Manager

Salary:  Competitive
Location:  GBR-London-BTHQ One Braham
Location flexibility:  3 office days / week
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Job Description

Job Req ID: 63563

Posting Date: 16/10/2026

Function: Content & Design

Location: One Braham, London

Salary: Competitive & Benefits

About the role

The Content & Campaign Professional supports content and campaign activities and marketing initiatives targeting increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.

What you’ll be doing

  • Responsible for embedding the brand vision, the brand experience, the identity and creative platform into all areas of the business.
  • Manage the brand governance processes, ensuring that we are always compliant with the Plusnet brand guidelines and principles.
  • Responsible for creative consultation, sign-off and governance for all communications across every channel and touchpoint. This includes external and internal communications, events, retail, indirect channels, digital, devices and training.
  • Develop and evolve Plusnet brand guidelines and principles to maintain relevance and consistency.
  • Manage the brand site, ensuring it’s up to date with the latest brand guidelines and creating an engaging experience for users.
  • Send out communications to relevant stakeholders on brand identity updates and the creation of any new brand assets or guidelines.
  • Build strong relationships with all our stakeholders collaborating with them on a range of projects.
  • Responsible for building, evolving and delivering the brand inductions, ensuring colleagues remain aligned with our vision and identity.
  • Work alongside the strategy team to ensure that all product and service development and partnerships deliver against the brand vision.
  • Be the go-to person for advice on what our brands looks and feel across all customer touchpoints.

Essential Skills / Experience

  • Strong understanding of branding, including brand strategy, visual identity and brand experience
  • Proven ability to build trusted relationships and work confidently with senior stakeholders.
  • Strong planning, organisation and project management skills, with the ability to manage multiple priorities and deliver to tight deadlines.

Desirable Skills / Experience

  • Passion for brands, marketing and the creative process, with an appreciation of how effective brand management drives commercial value.
  • Excellent written and verbal communication skills, with the ability to influence and engage stakeholders at all levels.
  • Confident decision-maker with strong problem-solving and creative briefing skills.
  • Adaptable and resilient, with a positive approach in a fast-paced, evolving environment.

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

  • 10% on target annual bonus
  • Access to an online private GP 24/7 for you and your immediate family
  • Market-leading paid carers leave with up to 2 weeks off
  • Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
  • Discounted EE and BT products, including mobile and broadband
  • Market leading Pension scheme – 5% from you and 10% from us
  • Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

EE is the UK’s largest mobile network and a core brand within BT Group’s Consumer unit. Many of our roles are employed by EE but work across a growing, multi‑brand Consumer environment – supporting customers across our family of brands, BT, EE and Plusnet.

You’ll benefit from EE’s strong people proposition, development opportunities and culture, while helping shape the future of consumer connectivity at scale.

Apply

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Working at BT Group

3 office days / week

A little flex time

Company benefits

25 (UK, increasing with service) / 21 (India) days annual leave + bank holidays
Adoption leave – 18 weeks full pay, 8 weeks half pay, 6 months statutory
Bank holiday swaps
Buy or sell annual leave – buy up to 5 days/year pro rata
Carer’s leave – Two weeks paid leave
Cinema discounts
Coaching
Compassionate leave
Complimentary Medical Services
Cycle to work scheme
Employee assistance programme
Employee discounts
Enhanced maternity leave – 18 weeks full pay, 8 weeks half pay, 6 months statutory
Enhanced paternity leave – 18 weeks full pay, 8 weeks half pay, 6 months statutory
Enhanced pension match/contribution
Enhanced sick pay – 3 months
Faith rooms
In house training
L&D budget – sponsored accreditation available for certain professions
Learning platform – internal and external learning content via Degreed
Learning license – unlimited access
Lunch and learns
Mental health platform access – Silvercloud
Mentoring
Neonatal leave
Open to job sharing
Open to part time work for some roles
Optional unpaid leave
Private GP service – 24/7 virtual GP access for UK colleagues
Referral bonus
Returnship
Salary sacrifice
Share options
Shared parental leave
Travel loan
Volunteer days – 3 volunteer days per year
Reservist leave
Fertility treatment leave
Pregnancy loss leave
Pregnancy support
Fertility treatment leave
Pregnancy loss leave
Pregnancy support
On-site catering
On-site barista
On-site shower
Modern office
Collaboration spaces
Private booths
On-site wellness room
Open to part-time employees
Open to compressed hours

Awards & Accreditations

2nd - Best Workplace Culture

2nd - Best Workplace Culture

Flexa awards 2026
3rd – Most loved - Large companies

3rd – Most loved - Large companies

Flexa awards 2026
Most Family Friendly Company

Top 10 - Most Family Friendly Company

Flexa awards 2025
Best Career Progression

Top 10 - Best Career Progression

Flexa awards 2025
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Company employees:

100,000 across BT Group (24,000 at BT Business)

Gender diversity (m:f):

74.3:25.7 (BT Group)

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