Digital Experience Marketing Specialist

Job Description

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

Digital Experience Marketing Specialist

Location: Bangalore, India

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

The Team: Customer Insights & Growth

At Boomi, we don’t just move data; we move businesses forward. Our team’s Vision is to cultivate a data-driven culture where every customer interaction yields actionable insights that empower our teams and elevate the user experience.

The Role

As a Digital Experience Marketing Specialist, you will be the technical and operational engine behind our in-product engagement strategy. You will play an important role in managing Pendo to amplify a product-centric culture and instill a usage-focused mindset across the entire Boomi ecosystem.

You aren't just building guides; you are architecting the digital journey that helps our customers realize immediate value.

What You Will Do :

Key Responsibilities

• Pendo Operations & Strategy: Act as a primary administrator for Pendo. You will support our strategy to use Pendo to amplify a product-centric culture, ensuring every feature launch is supported by data-driven guidance.
• Guide Architecture: Design, build, and deploy sophisticated in-app guides, walkthroughs, and resource centers. You’ll ensure these experiences feel native to the Boomi platform through clean HTML/CSS and JavaScript customization.
• Segmentation & Personalization: Develop user segments based on behavioral data and metadata to deliver the right message to the right user at the right time.
• Product Analytics: Analyze product usage trends to identify friction points in the customer journey. You will translate "clicks" into "insights" for our cross-functional stakeholders.
• Cross-Functional Governance: Support a high-visibility governance team across Product, Engineering, and UX Research/Design. You will ensure that our digital experience standards are met and that our in-app footprint remains intentional and uncluttered.
• Continuous Optimization: A/B test in-app content and flows to improve conversion, feature adoption, and overall customer sentiment (NPS/CSAT).

The Experience You Bring:

• Experience: 3–5 years in Digital Marketing, Marketing Ops, or Product Operations, ideally within a B2B SaaS environment.
• Technical Proficiency: Strong working knowledge of HTML, CSS, and JavaScript. You don't need to be a software engineer, but you must be comfortable manipulating front-end code to style in-app guides and troubleshoot display issues.
• Pendo Power User: Direct experience with Pendo is highly preferred (or similar tools like WalkMe/Gainsight PX). Experience with guide building, tagging, and path analysis is key. If your primary experience is with an alternative platform, you will be expected to fast-track your Pendo proficiency within your first 30 days
• Analytical Mindset: You enjoy digging into data to find the "why" behind user behavior. You are comfortable using analytics to tell a story.
• Collaborative Spirit: You can navigate conversations with engineers (technical specs) and UX designers (aesthetic standards) with equal ease.
• Education: Bachelor’s degree, or equivalent experience, in Computer Science, Business, Marketing, or a related field.

Bonus Points If You Have:

While not required, we’d be particularly excited to meet you if you bring:

• Pendo Certification: You are a Pendo Essentials or Pendo Admin certified professional.
• The "Growth Stack" Experience: Familiarity with tools that sit adjacent to Pendo, such as Segment, Amplitude, Mixpanel, or Salesforce. You understand how data flows between these systems to create a 360-degree view of the customer.
• API Knowledge: Experience with REST APIs. Since you’re at Boomi, knowing how to "talk" to other systems via API is a massive advantage—especially when it comes to passing custom metadata into Pendo.
• Advanced JS Libraries: While basic JS is required, experience with React or Vue.js is a plus. This helps when troubleshooting guides within Boomi’s specific front-end architecture.
• Design Tool Proficiency: Experience with Figma or design software. You can take a UX mockup and translate it into a pixel-perfect in-app guide without losing the design intent.
• Experimentation Frameworks: You have a background in A/B testing or Conversion Rate Optimization (CRO). You don’t just launch guides; you run experiments to see which version actually drives more feature adoption.
• Product-Led Growth (PLG) Expertise: You have worked in a company that transitioned from a traditional sales motion to a PLG motion (Self-Service, Free Trial, or PayGo models).

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Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.