Conversion Rate Optimization Specialist, Web (Hybrid, Vancouver)

Job Description

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

We are seeking a skilled and analytical Conversion Rate Optimization (CRO) Specialist to join our dynamic marketing team. In this role, you will be responsible for improving our website's conversion rates through data-driven strategies, A/B testing, and user experience enhancements. Your insights will play a critical role in driving user engagement, increasing conversion rates, and contributing to the overall success of our website and business objectives. You will collaborate with cross-functional teams to identify opportunities for optimization and implement changes that drive measurable results.

What you'll do:

• Analyze website performance metrics and user behavior data to identify areas for improvement and web performance trends
• Develop and execute A/B and multivariate tests to optimize landing pages, forms, and user flows
• Collaborate with UX/UI designers to enhance website usability and design for optimal conversion
• Collaborate with developers to implement technical optimizations and ensure proper test execution
• Create and maintain a testing roadmap that aligns with business goals and marketing strategies
• Utilize tools such as Google Analytics, Adobe Analytics (CJA), Crazy Egg, Looker Studio and other CRO software to gather insights, track performance, report and present findings
• Monitor and report on the performance of conversion optimization initiatives, providing insights and recommendations
• Conduct competitor analysis and market research to stay updated on industry trends and best practices
• Work with content creators to ensure messaging is aligned with conversion goals
• Present findings and recommendations to stakeholders and assist in implementing changes

The experience you bring:

• Bachelor’s degree in Marketing, Business, or a related field
• 2+ years of experience in conversion rate optimization, digital marketing, or a related field
• Strong analytical skills with a data-driven mindset
• Strong conversion copywriting skills
• Proficiency in A/B testing tools (e.g., Crazy Egg, HotJar, Optimizely, VWO), analytics platforms (e.g., Google Analytics, Adobe Analytics (CJA)) and reporting platforms (e.g., Looker Studio)
• Experience with UX/UI principles and best practices
• Ability to manage a dynamic, fast-paced environment with strong capabilities of planning and managing short-term and long-term projects
• Excellent communication skills and ability to work collaboratively in a team environment

Bonus points if you have:

• Knowledge of SEO and PPC strategies
• Experience working in a B2B web marketing environment
• Experience with email marketing and automation tools
• Strong understanding of customer journey mapping and user experience
• Understanding of accessibility standards (e.g., WCAG guidelines) to ensure optimized experiences are inclusive to all users
• Familiarity with HTML, CSS, and JavaScript
• Experience with Tag Management systems (e.g., Google Tag Manager)

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

Compensation
Boomi is committed to fair and equitable compensation practices. Base compensation for this position ranges from 103,000-135,000 CAD annually + applicable bonus. Final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location.

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.