Join BD as an Associate Marketing Manager in Taipei, Taiwan. In this full-time role, you will develop strategic marketing plans, lead product launches, and collaborate closely with commercial teams to drive business growth in the healthcare sector.
Requirements
Minimum of 5 years of successful experience in healthcare marketing, particularly in new product launches.
Bachelor's degree in life science, healthcare, or marketing-related disciplines.
Fluent English communication skills (reading, writing, and speaking).
Ability to travel 25-35% of the time.
Skills & Responsibilities
Healthcare Marketing Expertise: Drive product growth and market share by developing and implementing tactical marketing plans.
Product Leadership: Lead product launches, provide in-depth product training, and translate clinical knowledge into compelling value propositions.
Commercial Collaboration: Partner with sales teams to support key account development and customer engagements.
Data Analysis & Strategy: Monitor portfolio performance and conduct market analysis to shape product positioning.
Potential transition routes: People from product specialist, senior sales, or healthcare consulting roles may bring strong commercial acumen and stakeholder management skills, alongside meeting the required marketing experience.
Job description
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
What's Your Daily Looks Like:
Turn Market Insights into Business Growth
Develop and implement marketing strategies and tactical plans to drive product growth and market share.
Serve as the product expert, providing in-depth product knowledge and training to internal teams and external customers.
You'll develop and execute strategic marketing plans that strengthen our market position, expand product adoption, and drive sustainable business growth.
As the product expert, you will translate clinical and technical knowledge into compelling value propositions, empowering both internal teams and healthcare professionals with the insights they need to succeed
Lead product launches, including planning, training, promotional materials, and post-launch evaluation.
Partner Closely with the Commercial Team
Working alongside sales leaders and frontline teams, you'll identify opportunities, support key customer engagements, and help unlock growth within strategic accounts.
Collaborate with sales teams to support key account development, customer engagement, and field activities.
Conduct market analysis, competitive benchmarking, and customer insights to inform product positioning and messaging.
Influence Strategy Through Data & Drive Continuous Innovation
Monitor product performance and identify opportunities for improvement or innovation.
You'll leverage customer feedback, competitive intelligence, and market trends to shape product positioning, refine messaging, and uncover new opportunities for growth.
You'll monitor portfolio performance, identify improvement opportunities, and contribute ideas that strengthen customer value and business results.
Collaborate Across Borders
Working closely with local, regional, and global colleagues, you'll help align market strategies with broader business objectives while ensuring local customer needs remain at the center of decision-making.
Champion Compliance and Excellence
Every initiative you lead will reflect the highest standards of regulatory compliance, quality, and business integrity.
Ensure compliance with regulatory, quality, and corporate standards in all product-related activities.
What Makes You Successful:
You are equally comfortable discussing commercial strategy with leaders, engaging with healthcare professionals, and collaborating with sales teams in the field. You bring a combination of:
Strong healthcare or life sciences knowledge
Commercial marketing expertise within healthcare, medical devices, diagnostics, pharmaceuticals, or related industries
Strategic thinking supported by analytical rigor
Relationship-building and stakeholder influence skills
A proactive, entrepreneurial mindset with the ability to work independently
Exceptional communication and presentation abilities
A passion for innovation and improving patient outcomes
What You'll Bring:
Education
Bachelor’s degree in life science, healthcare, or Marketing related experiences.
Experience
Minimum of five (5) years of successful experiences in healthcare marketing, especially in launching new products and growing strategic products.
Read, write and verbally communicate in fluent English
Resourceful and self-motivated with the ability to work with minimal supervision
Competency & Key Skills:
Consistently leads self and influence others to achieve challenging goals and objectives with a track record of executional successes based on integrity.
Possesses good organizational skills, attention to detail, and ability to manage multiple tasks through effective prioritization to meet tight deadlines in an environment of competing priorities.
Strong analytical, planning, and problem-solving capabilities.
Excellent interpersonal, communication, negotiation, and presentation skills for a wide variety of audiences, including sales, local/ regional/ worldwide leadership, cross-functional partners, and healthcare professionals (Physicians, Nurse Coordinators, etc.).
Strong business acumen with strategic thinking and reasonable judgment
Desire to mentor and coach
Ability to travel 25-35%
Proficient in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
Demonstrates BD values of Integrity, Accountability, Customer Focus, Teamwork, Continuous Improvement, and Excellence.
Ability to work effectively in a fast-paced and evolving healthcare environment.
Excellent communication, relationship-building, and stakeholder management skills.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
