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ASOS • London, United Kingdom

Legal Counsel

Employment type:  Full time
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Job Description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.

Job Description

As Legal Counsel you’ll be a key point of contact for the business for the technology and product workstreams (including helping the business imbed AI across a broad range of use cases), payments related advices, advertising and consumer regulatory advice and general commercial advices. This role will give you the opportunity to assist the Head of Legal and Senior Legal Counsel in each of the above sub-areas - but there will also be the opportunity to support on matters outside of these areas.

The role is critical in helping the wider ASOS Legal Team meet the needs and requirements of all elements of ASOS’ business across the globe, requiring the ability to give commercial as well as legal advice, often on cross-border matters, and to promptly identify risks and issues that need to be escalated within the company.

Prior experience in all of the above areas is not a requirement, but the role would suit someone who is hands-on and commercially minded, with a strong professional ethic, energy and interest to learn and pursue a broad array of commercial, legal and risk/reputation management matters.

The Details

Tech & Product

  • Review, draft and negotiate the full range of Technology contracts for things such as software development and licensing, SaaS, PaaS, hosting, service level agreements, consultancy services, outsourcing and hardware provision.
  • Work closely with our Tech Teams to assist with the development of ASOS’ various ecommerce offerings (website, mobile-web, apps, etc) and advise on new technologies such as AI, including opportunities and risks.
  • Maintain knowledge of the Tech landscape, providing informed insights and updates on relevant Legal developments to the Tech community within ASOS.

Payments

  • Review, draft and negotiate a range of financial and payment services contracts such as for payment acquiring and Buy Now Pay Later purchasing options.
  • Providing knowledge and expertise on the finance/payments aspects of other contracts and negotiations generally as well as pertinent related regulatory matters.
  • Work closely with Finance, Tech & Procurement Teams to assist with the implementation of payment/FinTech developments, supporting our various ecommerce offerings (website, mobile-web, apps, etc), and advise on new opportunities and inherent risks.

Consumer

  • Advise the Tech and Product teams on compliance with consumer and e-commerce regulations and digital services regulations across the full customer journey (advertising, pricing, contracting, fulfilment and returns).
  • Interpret and apply key regimes including Consumer Rights Act, DMCCA, Omnibus Directive, DSA and related CMA/ASA guidance.
  • Supporting our culture by championing Diversity, Equity & Inclusion strategies.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

About You

  • General commercial legal experience assisting in negotiating and advising on commercial contracts gained from private practice or in-house positions. Prior experience in Technology, Payments or Consumer Regulation preferable, but not required.
  • PQE Qualified Solicitor with experience.
  • An enthusiastic adopter of AI Technologies.
  • Adopts an approachable and adaptable manner to ensure excellent communication and interaction with the wide variety of different stakeholders within the unique environment of ASOS, across all levels and geographies.
  • Has previous experience working in a fast-paced, growing, agile, adaptable in-house commercial environment.
  • Is an excellent communicator, as our Legal team members continually build relationships at all levels across the business, at the same time as working together to deliver what’s needed by the business.
  • We’re also fast paced, so all team members also need to be adaptable and cope with change quickly and be enthused and excited about what’s around the corner for us.

Additional Information

BeneFITS’

  • Employee discount (hello ASOS discount!)
  • Employee sample sales
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
  • Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.

Apply now

Company benefits

25 days annual leave + bank holidays
401K
Accrued annual leave – Max 5 days to carry over
Adoption leave – 26 weeks enhanced pay
Annual bonus
Annual pay rises
Bike parking
Birthday off
Buy or sell annual leave
Cinema discounts
Coffee discounts
Company freebies
Compassionate leave
Critical Illness Insurance
Dental coverage
Early finish Fridays
Emergency leave
Employee assistance programme
Employee discounts
Enhanced maternity leave – 26 weeks enhanced pay
Enhanced paternity leave – 8 weeks enhanced pay
Enhanced pension match/contribution
Enhanced sick days
Enhanced sick pay
Eye Care Support
Faith rooms
Family health insurance
Fertility benefits
Financial coaching
Further education support
Gym membership
Hackathons
Health insurance
Hertility subscription
In house training
On-site catering
On-site massages
On-site workout classes
On-site yoga classes
Learning platform
Life assurance
Mental health first aiders
Mental health platform access – Access to EAP (Unum)
Mentoring
Neo-natal leave – 16 weeks leave
On-site gym
On-site wellness room
Open to compressed hours
Open to part time work for some roles
Open to part-time employees
Personal development days
Pregnancy loss leave – 10 days paid leave
Private GP service
Professional subscriptions
Referral bonus
Religious celebration leave
Restaurant discounts
Sabbaticals
Salary sacrifice
Shared parental leave – 26 weeks enhanced pay
Skilled worker visas
Study support
Teambuilding days
Time off in-lieu
Travel loan
Volunteer days
Summer hours
Secure on-site parking
Modern office
Private booths
Collaboration spaces
On-site barista
On-site shower
On-site personal trainer
Carer’s leave
Fertility treatment leave
Women’s health leave
Menopause support

Working at ASOS

Company employees:

3,000

Gender diversity (m:f):

35:65

Hiring in countries

Türkiye

United Kingdom

Office Locations

Awards & Accreditations

2nd – Most loved - Medium companies

2nd – Most loved - Medium companies

Flexa awards 2026

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