Global Integrated Brand Planning Lead (12 month FTC)

Job Description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process

Job Description

THE ROLE

This role acts as the control tower for brand planning and effectiveness, connecting strategy, campaigns, channels and investment. While Brand Strategy defines what we say, this role defines when, where and how it shows up, ensuring activity is: integrated, prioritised and scaled effectively.

• integrated
• prioritised
• and scaled effectively

What you'll be doing...

• Translate annual, seasonal and campaign priorities into integrated marketing plans across campaigns and always-on
• Define channel roles, phasing and sequencing across the funnel
• Align Brand Marketing, Social, Talent, Creative and Media into a single plan
• Define the role of each channel across paid, owned and earned
• Build frameworks aligned to consumer behaviour and the customer journey
• Ensure campaigns land with the right timing, frequency and reach
• Define media investment principles and sufficiency levels (across paid, owned and earned)
• Guide allocation across key business areas
• Partner with Finance to align investment with growth priorities
• Own frameworks across:
  • brand impact
  • media performance
  • commercial outcomes
• Analyse results and embed learnings into future planning
• Link investment → channel performance → business impact
• Lead the relationship with the global media agency
• Align on strategy, planning and investment
• Build relationships with key platforms and partners
• Partner with:
  • Brand Strategy (what we say)
  • Brand Marketing (what we launch)
  • Channels: Social, PR, Paid Media & Talent (execution)
  • Creative (content)
• Ensure all activity runs through a single, integrated plan

Qualifications

Who we'd like to meet...

• Strong experience in integrated planning, media strategy or effectiveness
• Deep understanding of paid, owned and earned ecosystems
• Ability to translate strategy into clear channel and investment decisions
• Strong analytical capability and experience with performance frameworks
• Experience managing media agencies and platform partners
• Strong stakeholder management across multiple teams
• Comfortable operating in a fast-paced, test-and-learn environment

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role