Senior Marketing & Sales Analytics Manager (Nordics)

Job Description

As a Senior Marketing & Sales Analytics Manager, you'll spearhead our analytics function within the Nordics region, providing crucial data insights that drive business performance and inform strategic decisions.

The role will be published until 22 April 2026.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.

• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.

• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.

• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.

• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• Leading a team of analytics professionals, you'll foster analytical excellence while serving as a bridge between the analytics team and business stakeholders. And support both the Group function with rollout of new capabilities to region – and ensure that local markets in Nordics are fully supported with local analyses.

• You'll develop and implement Nordic analytics strategies across marketing and sales, partnering with key stakeholders to provide data-driven insights that inform media investment decisions and ecommerce strategies.

• We'll look to you to manage the development of reports and dashboards that deliver actionable insights to Marketing & Sales and Commercial teams, ensuring data robustness through continuous automation and implementation of AI measures/capabilities.

• You'll oversee tracking of digital sales performance against forecasts and baselines, providing detailed analysis of performance drivers to optimize revenue and conversion across web and app.

• You will work closely with the business stakeholders on analytics support – and will simultaneously work with our Group Analytics function to ensure alignment on platforms, data sources, and ultimately value-creation through data.

• Your expertise will help shape our customer analytics strategy, delivering segmentation, behavioral insights, and activation opportunities that accelerate personalization across CRM and sales channels.

ABOUT YOU

• You bring proven experience in marketing and sales analytics, ideally within the travel or e-commerce sector.

• Success in leading analytics teams has given you the skills to develop and coach team members effectively.

• Your comprehensive understanding of digital marketing channels, attribution, and performance measurement enables you to make data-driven recommendations.

• Experience with forecasting methodologies and reporting allows you to translate complex data into actionable business insights.

• Advanced knowledge of data visualization tools and analytics platforms helps you communicate insights effectively to stakeholders at all levels.

• The ability to manage multiple priorities in a dynamic environment makes you an ideal fit for our evolving organization.

• Ability to communicate fluently in a Nordic language and English

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.