Senior Specialist: Content Marketing

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Role Purpose/Business Unit:

Vodacom is on a journey to become the South Africa’s leading data company, moving from a handset retailer & network provider into a true marketing led business.

We will achieve this and deliver on our brand purpose by providing the best voice and data experience in the industry. Central to our aspirations will be the ability to offer an unmatched, operationally efficient and commercially viable Vodacom experience across all digital touch points. To support this vision Vodacom is striving to be a best-in-class digital marketing company.

The Senior Specialist for Social Media Marketing is responsible for contributing to and implementing the social media content and service strategy. The role will be primarily responsible for social media community management and service, including customer experience and reporting. Effective management of the various social media elements will ensure delivery, driving digital engagement, self-service adoption and sales conversions. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration, digital channel experience (TNPS), digital service (social devotion), as well as revenue generated through digital channels and associated cost savings.

The role will be transformational and lead the acceleration required for Digital Marketing to becoming a world class competence within Vodacom.

Your responsibilities will include:

• Ensure effective strategies and tactics are in place to encourage community engagement across all Vodacom social media. platforms and develop escalation systems that alert social media managers and teams, as well as senior business stakeholders, around impending reputational crises situations.
• Collaborate with, brief and guide the social media customer service teams to ensure the correct behaviour and performance to support business and marketing objectives.
• Ability to conceptualise and enhance customer experience across the entire digital journey, with strong focus on improving digital customer service touch points.
• Drive breakthrough social marketing innovation.
• Provide inspirational leadership and coaching across the Vodacom organisation, as well as external partners and agencies to enable delivery of social service brand and commercial outcomes.
• Develop and govern the content marketing strategy, editorial framework, and content calendar to ensure consistent brand storytelling, audience relevance, and alignment with Vodacom's commercial, and customer experience objectives.

The ideal candidate for this role will have:

• 3 year Business related Degree or National Diploma essential.
• Minimum of 5 to 8 yrs relevant experience essential in:

• • Social media and content marketing principles and concepts, including ORM reporting and tools.
  • Community management and digital customer service knowledge and concepts, including metrics and social service tools.
  • Driving commercial & operational targets for the social content domain – sales, revenue, profitability, user experience quality measures, adoption of the products and services.
  • Capable of working in a complex organisation and able to build strong relationships and credibility with multiple levels both internally and externally.

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 11 August 2026.

The base location for this role is Midrand, Vodacom Campus.

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.