Marketing Specialist

When it comes to putting people first, we're number 1.

The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2026.

Role Purpose/Business Unit:

• The primary focus is on promoting Vodacom as more than just a telecommunications company. A key acceleration unit is Vodacom Financial Digital Services, encompassing a range of products under Vodacom Financial and Digital Services such as the VodaPay App, Lending products, Payment Solutions), Insurance Solutions, and Digital Lifestyle Services. The goal is to provide the best segmented propositions and customer experience within our digital ecosystem.
• Central to our aspirations is the ability to offer an unmatched, operationally efficient, and commercially viable Vodacom experience across all digital touchpoints. To support this vision, Vodacom Financial Services is striving to be a best-in-class customer centric company.
• The role is responsible for supporting the marketing team in growing and driving online revenue, sales and marketing-related KPIs for the VFS business portfolio, including payment, lending, insurance, and digital lifestyle solutions. It will support the implementation and operational execution of marketing campaigns and BAU activity, ensuring high-quality delivery and on-time execution for the VFS portfolio. This role will work closely with the Marketing Manager, Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams within Digital Lifestyle Services as well as Vodacom Financial Services teams. Outputs include supporting on campaign plans to deliver on overall marketing, brand and commercial goals within the various business units.
• The role will be transformational and support the acceleration required for the marketing portfolio to become a leading competence within Vodacom Financial Services.

Your responsibilities will include:

1. Identification of Key Target Audiences:

• Support and implement on comprehensive campaign strategy tailored to the financial and digital portfolios.
• Focus on achieving online sales and supporting the sales and distribution team to meet overall business KPIs.

2. Media Planning and Implementation:

• Support on the implement of creative campaign rollout across all media types including TV, OOH, Radio, premium display, mobile display, programmatic advertising networks, paid search, and paid social.

3. Overseeing BAU Marketing Activities:

• Manage and coordinate all marketing campaign activities related to the VFS portfolio.
• Collaborate with internal teams (Product, Analytics, Brand, Social Media, UX, Operations, and Finance) to ensure cohesive and effective marketing campaigns.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Ensure compliance with brand guidelines and consistency in messaging across all marketing channels.

4. Drive Breakthrough Marketing Innovation:

• Identify and implement innovative marketing camapaigns and tactics to differentiate Vodacom's Fintech products and services in the market.
• Stay abreast of the latest marketing trends, technologies, and best practices to drive continuous improvement and innovation.
• Foster a culture of creativity and experimentation within the marketing team.

5. Provide Inspirational Leadership and Coaching:

• Lead and inspire the Vodacom Financial and Digital Services organization, as well as external partners, to deliver all media, brand, and commercial outcomes.
• Facilitate collaboration and communication across different departments to achieve common goals and drive business growth.

The ideal candidate for this role will have:

• 3 year Business related Degree or National Diploma essential
• Minimum of 1 to 2 years of relevant experience essential in:

1. Digital and ATL Media and Channels:

• • Proficient in supporting on managing both digital and above-the-line (ATL) media and channels, ensuring cohesive and integrated marketing campaigns.
  • Supporting Social Media content development, planning and reporting management.

2. Driving Operational Targets:

• • Proven track record in achieving operational targets for the portfolio domain

3. Campaign Planning and Competitive Market Positioning:

• • Supporting on executing strategic plans aimed at gaining market share from competitors, with a focus on innovative and effective market positioning.

4. Inhouse Agency Management:

• • Experience in managing creative planning for on time delivery of marketing outputs.

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 18 August 2026.

The base location for this role is Midrand, Vodacom Campus.

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.