Marketing Automation Specialist - Experienced

Who we are

VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.

As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.

We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.

#VOIS #BeUnrivalled #CreateTheFuture

About this role

We are seeking an Experienced Marketing Automation Specialist in Hungary to plan, create and execute integrated B2B digital marketing campaigns using marketing automation tools. You will work across email, webinars, landing pages and lead-nurturing programmes, using segmentation, testing, reporting and campaign insights to improve effectiveness and data quality. The role combines hands-on campaign delivery with analytical thinking, cross-functional collaboration and continuous optimisation.

What you’ll do

• Support the design of integrated digital campaigns across email, webinars and landing pages.
• Independently create and execute digital campaigns and lead-nurturing programmes using marketing automation tools.
• Produce regular activity reports covering digital customer touchpoints, improve reporting and keep key stakeholders informed.
• Create segmentation filters, groups and distribution lists to support campaigns, lead scoring and nurturing programmes while reducing irrelevant leads, contact fatigue and unsubscribe rates.
• Use testing and marketing intelligence to continuously optimise campaign effectiveness.
• Contribute to campaign planning and take ownership of campaign delivery, applying judgement and problem-solving skills during execution.

Who you are

• You have 3–5 years of B2B marketing experience, including creating and delivering digital campaigns through marketing automation platforms such as Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Pardot or Adobe Marketo, or comparable tools.
• You bring 3–5 years of marketing automation experience.
• You have strong reporting and analytical capabilities and can take a systems-thinking approach.
• You communicate effectively and are fluent in English.
• You have experience in customer relationship management, problem-solving, organisation, prioritisation and deadline management.
• You hold a BA degree in Marketing, Communications or a related field.
• You have excellent working knowledge of Microsoft Word, Excel, PowerPoint and Outlook.

Not a perfect fit?

Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.

What's in it for you

• Hands-on experience delivering B2B digital marketing campaigns using leading marketing automation technologies.
• Opportunities to develop expertise across email marketing, landing pages, forms, webinars and lead-nurturing programmes.
• Exposure to campaign analytics, reporting and customer insights, helping you strengthen data-driven decision-making skills.
• The opportunity to develop your knowledge of audience segmentation, lead scoring, testing and campaign optimisation.
• Experience collaborating with cross-functional teams and stakeholders while taking ownership of campaign execution.
• The opportunity to contribute ideas and continuously improve digital campaign effectiveness and customer engagement.

In return we provide you with

• A dynamic environment where innovative ideas are always welcome
• A collaborative community where your professional goals and work are supported by a diverse team
• Access to internal and external trainings via other providers
• A supportive internal coaching and mentoring culture
• Corporate assets including a laptop and mobile phone with One Business Mobile Superior subscription (unlimited voice, text message, and data within the EU)
• Cafeteria package
• Private Medical Services
• Employee Assistance Program to support your wellbeing and mental health
• Life and accident insurance
• You can work remotely overseas for 20 days a year
• 16 weeks fully paid parental leave. This applies to all non-birthing partners who become parents due to birth or adoption
• You and your family members can enjoy several discounts from our partners
• You will be working in a hybrid model, which means 3 days working from home with 2 days office visit per week

What skills you will learn

• Advanced marketing automation and integrated digital campaign delivery.
• Lead scoring, nurturing and audience segmentation techniques.
• Campaign testing and optimisation methods.
• Marketing performance reporting and data-driven decision-making.
• Cross-functional stakeholder collaboration and campaign planning.

VOIS Equal Opportunity Employer Commitment

Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.

Join Us

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

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