Customer Insights Specialist

Job Description

Description

The Marketing Insights Specialist conducts effective marketing research and insights activities to assist in the function�s delivery against the marketing strategy. Responsibilities include using multiple data sets (for example, customer, campaign, and content data) and bringing together digital insights and advanced analytics to drive actionable insights that meet business objectives.

Job Responsibility

* Delivers assigned tasks in the area of market research, reporting and complex data analysis;

* Delivers high quality analyses and recommendations based on different data resources, internal and external;

* Acts with practical, applied, highly authoritative, partly theoretical knowledge gained by on-the-job experience, when interpreting and communicating research results and insights to stakeholders;

* Using customer insights, helps decide necessary changes relevant to products / propositions / services;

* Identifies and monitors trends in market / customer data;

* Supports product areas with using insights in the development and delivery of products and services;

* Conducts analysis of large customer datasets and datasets from large digital sources, transforming the data into outputs that explain customer behaviour and provide actionable insights;

* Applies judgement based on good understanding of market research and customer insights and analysis of factual information;

* Performs other job-related duties or tasks defined by manager or resulting from assigned agendas.

Skills

Modern Marketing LeadershipData Analytics and InsightsUnderstanding Customers and Developing InsightResearchExternal trends and insightsCritical ThinkingBusiness and Commercial AcumenMarket AnalysisCommunicationCustomer Centricity

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.