TUI Group • Luton, GB

Digital Product Owner

Employment type:  Full time


A little flex time

Job Description

TUI Group is the world’s number one integrated tourism business. Digital ecommerce (Digital Product & Digital Experience (DX) & Digital Marketing) is a global team within TUI Group responsible for the business delivery and operation of all E-commerce solutions and products. We are a multi-disciplinary team of experts across Digital Marketing, Digital Product, Digital Experience, SEO and Optimisation & Analytics providing services across the UK, Ireland, Sweden, Norway, Denmark, Finland, Germany, Belgium and The Netherlands.

This a great opportunity to join a team of innovative and passionate people, who are driving the development, operation and ongoing evolution of global cloud-based ecommerce solutions and services powering one of Europe’s largest travel and experience websites with over 700m visits and over €6.5bn revenue per year.

The Product Owner – Manage My Booking will own the product roadmap for our Customers to self-serve on some of the largest eCommerce sites in Europe. We’re looking for someone to champion the customer needs, create functional yet memorable experiences that build loyalty, as well as understand complex technical architecture and simplify it to get the best solution. We’re on a digital transformation journey and we need someone who can help us build foundations for the future as well as keep the customer at the heart of everything we do.

This position is available to be based in any of our following head office locations : Luton, Rijswijk, Zaventem, Stockholm or Hannover.

Please note the closing date for applications is Sunday 2nd May


As a Product Owner – Manage my booking, you will run your own autonomous digital product team(s). Your key areas of responsibility and accountability will be to:

  • Build good working relationships with stakeholders in technology and business areas across TUI Group.
  • Define and prioritise the product backlog for your digital product team and ensure that you have a clear roadmap which will increase engagement and self-serve and focus on customer success rates and satisfaction
  • Own the roadmap for software components that allow technology and product teams to seamlessly introduce self-serve capabilities to websites and applications.
  • Work with digital analysts and optimisation & insights experts to ensure that all product epics and features link to business value and are prioritised to deliver maximum commercial benefit from development time.
  • Contribute to the Product Vision and Strategy using stimulus such as the Digital Strategy, customer needs, business stakeholders’ needs and external best practice.
  • Drive feature delivery with product teams, working with digital analytics and UX and UI to generate new ideas for enhancements and new features
  • Gain an understanding of the travel industry, TUI’s business, and our competitors
  • Take personal ownership of relevant KPIs, OKRs or other success metrics and work with digital analysts and optimisation specialists to ensure that all developments are aligned to drive performance with clear metrics, tracking mechanisms and targets.
  • Experiment often and use ‘Inspect & Adapt’ approach to continuously refine


  • You are passionate about digital customer experience, and creating journeys that really work for our customers
  • Good commercial and decision-making skills and are able to input into Ideation and Roadmaps, whilst managing your product backlog effectively and efficiently.
  • Ability to think creatively to solve customer and technical problems and remove barriers to achieving goals
  • You use data and insights to drive everything you do
  • Familiarity with back-end architecture and how it relates to front end user interfaces
  • Comfortable with Agile ways of working running scrum ceremonies such as stand-ups, refinement, 3 amigos, sprint planning and retros
  • You understand the importance of communicating effectively with stakeholders and treat them as a wider part of the team
  • You focus on outcomes, not solutions. You’re bold with ambitious strategies and an ability to motivate others to achieve these goals


  • Working in the leading global tourism group: We stand for intercultural cooperation and offer the opportunity to work in international projects and teams.
  • Mobile working, flexible working hours and working from abroad: We believe that work is something you do, not where you go.
  • Development and career opportunities: We promote the potential of our employees with a wide range of (digital) training opportunities and international career opportunities.
  • Personal benefits: We offer attractive remuneration, generous travel benefits, extensive health & wellbeing offers and much more.

​​We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email

We really value your interest in TUI and will be back in touch with you shortly after the application closing date.

Company benefits

Travel credit – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Employee discounts
Flexible working week
Bank holiday swaps
Time off in-lieu
Religious celebration leave
Buy or sell annual leave
Health insurance
Gym membership
Open to part time work for some roles
Mental health platform access
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days
Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average

Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, USA

Hiring Countries





Dominican Republic
















United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024

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