Performance and Effectiveness Marketing Manager - F and F Online

Job Description

Join the F&F Online Marketing team as our Performance Marketing & Effectiveness Manager and play a key role in shaping how we reach, inspire, and convert our digital customers. In this role, you�ll own the measurement, tracking, and evaluation of our online marketing activity across the full customer journey - ensuring every interaction delivers impact.

You�ll drive the performance of our paid and owned channels, making sure marketing investment supports our customer, trading, and commercial goals. Working closely with internal teams and agency partners, you�ll transform data into meaningful insights, optimise channel performance, and influence decisionmaking across the digital ecosystem.

This is a pivotal role for F&F Online, ensuring our marketing activity is measurable, effective, and continuously improving.

Online Performance & Media Effectiveness

• Owning the performance measurement of F&F Online marketing activity across lower funnel media activity.
• Supporting overall effectiveness monitoring for owned online channels, including paid media, organic social, affiliates, and onsite touchpoints.
• Assessing how online channels work together across the funnel, including assist and halo effects.
• Leading audience tracking across online journeys
• Supporting online media investment and budget allocation decisions through clear, dataled insight.

Online Tracking, Measurement & Analytics

• Owning digital tracking frameworks for F&F Online including attribution model (UTMs, tagging, pixels, adobe analytics, media and social platforms).
• Ensuring accurate and consistent data capture across paid and owned online touchpoints.
• Partnering with Analytics to develop and maintain online performance dashboards and reporting.
• Supporting attribution, incrementality testing, and media effectiveness learning for online activity and it�s role in F&F media ecosystem.

Online Funnel & Customer Journey Analysis

• Analysing the online customer journey from first digital touchpoint through to purchase and repeat behaviour.
• Tracking and report on online KPIs across lower funnel activity.
• Measuring the contribution of owned online channels, such as organic social and onsite content, within the wider funnel.
• Identifying drop offs, opportunities, and optimisation levers across the online marketing funnel.

Insights, Optimisation & Test and Learn

• Translating complex online performance data into clear, actionable recommendations for stakeholders.
• Working with channel owners and agency partners to optimise online marketing campaigns based on performance insight.
• Embedding a Test and Learn approach across digital activity to improve effectiveness and efficiency.
• Championing best practice in online performance measurement and effectiveness.

Stakeholder & Agency Management

• Acting as the online performance measurement lead for F&F Online marketing.
• Partnering closely with Paid Media, Social, Brand, CRM, Digital Trading, and Analytics teams to provide performance insight.
• Providing measurement and effectiveness insight for owned online channels, without owning channel execution.
• Challenging agencies on online performance, measurement, and optimisation approaches.
• Presenting online performance insights and recommendations to senior stakeholders.

Operational skills relevant for this job:

• Strong understanding of online and digital marketing measurement across paid and owned channels.
• Expertise in digital tracking, tagging, and analytics tools (e.g. Adobe analytics, G4A, pixels, UTMs).
• Ability to analyse and interpret online performance data to inform decisions and improve outcomes.
• Experience with attribution, incrementality testing, and online media effectiveness.
• Strong communication skills, with experience presenting insights and recommendations to stakeholders.
• Ability to translate complex data into clear, actionable insight.

Experience relevant for this job:

• Experience in performance marketing, digital analytics, or media effectiveness.
• Hands on experience with GA4/Adobe, ad platforms, and digital reporting tools.
• Proven ability to analyse performance across the online marketing funnel.
• Experience working with agencies managing online media investment.
• Experience in ecommerce or online retail (fashion desirable).

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we�re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone�s welcome. That�s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.