Marketing Execution Senior Specialist

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Marketing Execution Senior Specialist

Key Responsibilities & Tasks

Responsible for driving demand generation and revenue growth within a defined sales territory, aligned with the current GTM plan. Plans and executes marketing programs, campaigns, and activities across channels—including account-based, data-driven, digital, inside marketing, and events—to accelerate pipeline and sales opportunities. Collaborates across the marketing organization to maximize overall return on marketing investment for SAP, extending impact beyond individual activities.

Required travel 20-40%.

Strategy Execution

• Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals.
• Be fully trained and responsible to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation and nurturing activities.
• Collaborate with different teams to provide a balance of marketing activities across all pipeline stages including acceleration and close activities as required.

Market Research/Analysis

• Leverage market research and analyses in order to obtain a greater understanding of the target audience and SAP's solutions, SAP competitive differentiators and go-to-market approach, in order to identify relevant data segmentation, adapt messages, and optimize the campaign tactics.
• In addition, proactively leverage market research and analysis to search for white spaces to expand reach.
• Align relevant strategies, observations and interpretations with other involved parties.

Agency Management

• In compliance with SAP procurement policies, identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost.
• Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities.

Field Enablement

• Look for opportunities to communicate the overall plan to sales stakeholders (sales, sales operations, VAT team members), marketing colleagues and partners.
• Drive rollout of marketing tactics and assets that align with the needs of the business.
• Anticipate stakeholder conflicts and drive managerial resolution to avoid delay of market delivery.
• Communicate proactively with sales teams to understand marketing effectiveness, including digital strategies and performance, and to seek out areas of improvements.
• Proactively provide feedback to other marketers to improve overall marketing performance.

What you'll do

• Execute marketing program to attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption. The aimed focus for this role is the CX product portfolio for the Benelux market

• Responsible for supporting in the delivery of the marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities
• Responsible for supporting demand generation and acceleration through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more
• Data and Performance Management
• Document campaign execution and lead management activities in the system of records, including CRM, reports, dashboards and scorecards. Develop a basic understanding for how these systems work and how they can be used to analyze performance

What you bring

• Based in Belgium or the Netherlands
• Language Requirements English + Dutch and/or French
• 3-6 years of marketing experience
• Knowledge in/with sales preferred
• Knowledge in B2B marketing preferred
• Knowledge in the IT industry preferred
• Project management
• Working in a team environment
• Required travel 20-40%

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 443023 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid