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Within SAP, the Business Transformation Management (BTM) Product Marketing team defines how we bring SAP’s transformation portfolio to market as a critical component of the SAP Business AI Platform and the Autonomous Suite. The SAP Business Transformation Management portfolio of products gives companies the intelligence and tools to understand how their business operates today, decide what should evolve and execute that transformation with an AI first approach – making sure people adopt and adapt to that change. The BTM portfolio of products brings together business process intelligence through SAP Signavio and enterprise architecture through SAP LeanIX and digital adoption through WalMe, helping organizations continuously understand, design, and optimize how their businesses operates and transform. And with SAP’s agent-led toolchain, enterprises transform at scale across people, processes, applications and data, with AI agents pervasively connecting and accelerating the work.
We are seeking a visionary and transformational leader to define and execute the global product marketing strategy for the SAP Business Transformation Management portfolio. This leader will shape how SAP positions BTM as the AI first navigation layer for enterprise transformation—connecting business strategy and technology execution through continuous insight into processes, applications, and transformation priorities.
As enterprises move toward an AI-driven and increasingly autonomous operating model, successful transformation requires more than technology implementation. Organizations need continuous visibility into how their businesses operate, where technology complexity exists, how processes can be redesigned, and where AI can create new sources of value. BTM provides this intelligence, helping customers move from episodic transformation projects to always-on evolution across the business.
Working across Product & Engineering, Global Marketing, Customer Success, Sales, Partner Ecosystem, and Corporate Communications, this leader will align market opportunity, portfolio strategy, customer value, commercial priorities, and go-to-market execution. They will establish a compelling, differentiated narrative for BTM and each product within the portfolio, connecting SAP Signavio, SAP LeanIX, WalkMe and SAP agent led toolchain into the broader SAP portfolio to demonstrate how SAP uniquely enables organizations to transform with intelligence, speed, and confidence.
The successful candidate will bring deep expertise in enterprise transformation, business applications, process intelligence, enterprise architecture, cloud transformation, or adjacent technology categories, combined with the strategic vision and executive presence to define a market category, influence portfolio direction, and drive commercial growth.
They will inspire and lead a high-performing global product marketing organization, building strong partnerships across a highly matrixed enterprise and ensuring that customer insight, market intelligence, positioning, and commercial strategy translates into measurable business impact.
Key responsibilities
Assess and define market opportunities
Drive positioning, messaging, portfolio narrative, and portfolio launches
Build market awareness, demand, and customer engagement
Influence portfolio and commercial strategy
Shape market leadership and analyst engagement
Build and lead a high-performing product marketing organization
Qualifications
Preferred experience
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
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SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
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Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 244700-553900USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
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Requisition ID: 459965 | Work Area: Marketing | Expected Travel: 0 - 40% | Career Status: Executive | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
