Field Marketing Manager - National Segment

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Objective & Purpose

We are seeking a highly motivated and experienced Field Marketing Manager to join our growing team focused on the National segment. This critical role will be instrumental in developing and executing innovative field marketing strategies that drive pipeline growth and strengthen our brand presence within key national accounts. The ideal candidate is a data-driven, creative, and results-oriented individual with a proven track record of success. You will be a key liaison between sales, marketing, and other internal stakeholders, and will thrive in a fast-paced, dynamic environment.

Key Responsibilities

• Go-to-Market (GTM) Strategy Development: Collaborate with sales and marketing leadership to develop and refine the go-to-market strategy for the National segment. This includes defining target audience segmentation, value proposition, messaging, and key performance indicators (KPIs).
• Develop and Execute Field Marketing Plans: Design and implement comprehensive field marketing plans tailored to the National segment, aligned with overall marketing objectives and pipeline targets. This includes identifying key target accounts, crafting targeted messaging, and selecting appropriate marketing channels (e.g., events, webinars, content marketing, digital advertising, direct mail).
• Account-Based Marketing (ABM) Expertise: Leverage ABM principles to create and execute highly personalized campaigns that engage key decision-makers within strategic national accounts. This includes account mapping, personalized content creation, and targeted outreach.
• Stakeholder Management: Build and maintain strong relationships with key stakeholders, including sales teams, channel partners, and marketing leadership. Collaborate effectively to ensure alignment on goals, messaging, and campaign execution.
• Data Analysis and Reporting: Track and analyze key performance indicators (KPIs), including MQLs, conversion rates, and pipeline generated to measure the effectiveness of field marketing programs. Use data to inform strategic decision-making and optimize campaign performance. Provide regular reports on campaign results and ROI.
• Market Research: Stay up-to-date on industry trends, competitor activities, and market dynamics to identify new opportunities for field marketing initiatives.
• Risk-Taking and Innovation: Embrace a culture of experimentation and innovation. Proactively identify and test new approaches to field marketing, and be willing to take calculated risks to drive better results.

Qualifications

• 5+ years of experience in field marketing.
• Proven track record of success in developing and executing field marketing programs that drive pipeline growth.
• Strong understanding of ABM principles and best practices.
• Excellent stakeholder management and communication skills.
• Data-driven mindset with strong analytical and reporting skills.
• Experience with marketing automation tools (e.g., Marketo, Tableau, Salesforce).
• Experience with DemandBase considered a plus
• Ability to work independently and as part of a team.
• Creative, forward-thinking, and results oriented.
• Ability to thrive in a fast-paced, dynamic environment.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 121,800 - 255,700 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 424595 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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