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Job Description
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Key Responsibilities & Tasks
The Customer Renewal Executive Manager – APAC Digital/Hub is a frontline leadership role within the APAC Customer Renewal Centre (CRC), responsible for leading a team of Digital Customer Renewal Executives (D-CREs) managing high-volume cloud subscription renewals across Digital/Hub coverage.
The CRC is central to APAC’s Customer Success strategy — with a clear focus on strengthening cloud renewals into a disciplined, scalable and predictable revenue engine. Through structured renewal governance, early engagement strategies, proactive churn management and expansion-led retention practices, the CRC safeguards the region’s recurring revenue base while strengthening forecast confidence and long-term customer value.
As the Corporate segment accelerates and renewal volumes continue to grow, CRC is scaling its Hub and Digital coverage model to support high-growth, high-volume portfolios with greater consistency and commercial discipline. This role requires strong expertise in renewal governance, churn risk management and forecasting cadence within a SaaS environment, ensuring renewal quality, velocity and predictability at scale.
Reporting to the APAC CRC Hub Leader, this position deepens leadership capacity within the CRC Hub model— reinforcing renewal accountability, strengthening risk transparency and driving sustained renewal performance across APAC Digital/Hub coverage.
Key Responsibilities
Leadership & People Development
- Lead and develop a team of Digital Customer Renewal Executives (D-CREs) across APAC Digital/Hub coverage.
- Drive performance accountability across renewal targets, forecasting accuracy and churn management outcomes.
- Conduct structured pipeline reviews, deal coaching and risk assessments to elevate renewal quality and commercial judgment.
- Build a high-performance culture grounded in ownership, transparency and disciplined renewal management.
- Lead structured performance management, including development planning, performance calibration and timely corrective action where required.
Renewal Governance and Execution
- Ensure disciplined renewal governance across the Hub portfolio, maintaining high standards in pipeline hygiene and risk classification.
- Own forecasting cadence and accuracy within Digital/Hub coverage, providing clear visibility into renewal outlook and risk exposure.
- Exercise sound commercial judgement in escalation decisions and risk positioning within coverage thresholds.
- Reinforce early renewal motion and multi-year positioning where commercially appropriate.
Churn Forecasting & Management
- Drive structured churn validation processes, ensuring clear capture of churn drivers and mitigation plans within systems.
- Partner with VAT and Customer Success to proactively manage at-risk accounts and reduce renewal volatility.
- Ensure retention strategies align with expansion opportunities and long-term account stability.
- Analyse churn trends and renewal insights to improve predictability and decision-making at market unit & regional levels.
Scale & Corporate Growth Enablement
- Support CRC scaling within the fast-growing Corporate segment through consistent renewal discipline and leadership oversight.
- Optimize coverage capacity and workload allocation within the Hub model.
- Identify opportunities to improve renewal velocity while maintaining quality and governance standards.
- Contribute to adoption of standardized playbooks and engagement frameworks to support scalable renewal management.
Stakeholder Engagement
- Act as key renewal focal point within CRC APAC leadership forums, providing visibility on forecasts, churn outlook, performance risks for Digital/ Hub coverage.
- Collaborate with Sales, Customer Success (CSM), Finance and Legal to ensure seamless renewal execution and effective customer engagement.
- Escalate strategic risks or commercial complexities appropriately to senior leadership.
Qualifications
- 8–10 years of experience in SaaS renewals, customer success, or recurring revenue management, with direct accountability for renewal and churn outcomes.
- Demonstrated experience driving team performance within a renewal environment, including coaching, performance accountability and forecasting discipline.
- Proven ownership of renewal forecasting at team level, including pipeline governance, forecast consolidation, risk validation and leadership-ready reporting.
- Strong experience managing high-volume renewal portfolios within defined coverage models and performance thresholds.
- Demonstrated ability to coach renewal strategy, commercial positioning and risk mitigation across complex renewal cycles.
- Exposure to Corporate or mid-market growth segments is an added advantage.
Education
- Bachelor’s Degree in Business Management or related field
- MBA or equivalent is a plus.
- Equivalent comparable experience.
Skills and Competencies
- Strong commercial acumen in cloud subscription renewals.
- High discipline in forecasting and risk transparency.
- Structured decision-making under volume pressure.
- Ability to balance performance accountability with team development.
- Strong stakeholder management within a matrixed organization.
- Business-level fluency in English (written and verbal), with the ability to lead regional discussions, present renewal insights and manage cross-market stakeholder communication
Key Performance Indicators (KPIs)
- Renewal rate and churn performance within Digital/Hub coverage (aligned to regional RG targets)
- Forecast accuracy, churn risk transparency and adherence to data hygiene standards
- Team performance, engagement and capability development across the Hub portfolio
Effective stakeholder coverage and alignment with Sales, CSM and Finance counterparts
- Renewal rate and churn performance within Digital/Hub coverage (aligned to regional RG targets)
- Forecast accuracy, churn risk transparency and adherence to data hygiene standards
- Team performance, engagement and capability development across the Hub portfolio
Effective stakeholder coverage and alignment with Sales, CSM and Finance counterparts
- The opportunity to lead and shape renewal performance within APAC’s fast-growing Corporate and Digital segments
- A leadership role within a strategically evolving renewal organization
- Exposure to regional stakeholders and cross-functional collaboration across APAC
Career growth and leadership development opportunities within Customer Success
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 447498 | Work Area: Consulting and Professional Services | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
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