HNW Business Development Manager

HNW Business Development Manager

• Drive the future growth strategy of the specialist Cobham High Net Worth branch.


• Develop customer relationships, introducer networks and the local market presence to promote the NFU Mutual brand in this key sector.


• Office based team with hybrid working.

About the role

As HNW Business Development Manager, you’ll lead NFU Mutual’s specialist High Net Worth office in Cobham, leading an expert team and driving profitable business growth across the local and city market. You’ll be responsible for setting and delivering sales and marketing plans, providing excellent customer experience for the large existing HNW book whilst ensuring the office achieves its growth, profitability and service objectives.

Working closely with internal teams and key stakeholders, you’ll champion the office as a high performing part of NFU Mutual. You’ll oversee operational performance, customer retention activity, reporting and compliance requirements, while helping to shape new initiatives and continuous improvement activity in this important growth area for NFU Mutual.

This is a high profile leadership role with responsibility for developing talent, creating a vibrant, energised environment where your team can perform at their best. You’ll also play an important role in strengthening the NFU Mutual's HNW presence through networking, relationship development and customer engagement.

The role is based in Cobham at our specialist HNW branch, with hybrid working available.

This role falls under Insurance Distribution Directive requirements, and as a result, role holders will be required to demonstrate ongoing Continuous Professional Development in role, along with undergoing regular re-screening to show that they are of “Good Repute”. Further information can be found in the FCA Handbook.

About you

You’re a credible and forward thinking leader with experience in the HNW / Private Client Insurance market. You'll have strong stakeholder management and communication skills and the ability to build effective relationships, develop high performing teams and take a strategic approach to achieving business objectives. You’re customer focused, accountable in your decision making and confident influencing a wide range of stakeholders while solving problems and driving performance.

To join NFU Mutual, you’ll also bring

• Business development and sales strategy experience within a targeted environment


• High Net Worth insurance knowledge and strong general insurance business development experience.


• Financial and commercial management capability, including performance management, P&L management and have a focus on using data to inform decisions.


• Regulatory compliance and risk management experience


• Experience leading people, developing capability and delivering operational performance

Qualifications

• ACII progress desirable but not essential.

Essential

• Current car licence.

At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.

We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.

We're proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation, or socioeconomic background.

Benefits and Rewards

When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:

• Salary – Up to £75,000 dependent on experience


• Annual bonus (up to 25% of salary)


• Contributory pension scheme, up to 20%, including your 8% contribution


• 28 days annual leave + bank holidays + buy/sell/save holiday trading scheme


• A Family Friendly policy that helps you balance your work and family responsibilities


• Private medical insurance + options to add family members


• Access to savings at High Street brands, travel and supermarkets


• £20 contribution to a monthly gym membership – subject to T&Cs


• Health and wellbeing plan - cashback for dentist, opticians, physio and more


• Employee Volunteering - volunteer in the community for one day each year


• Unlimited access to Refer a Friend £500 bonus scheme


• Life Assurance cover of 4 x salary


• Employee discounts of 15% on a range of NFU Mutual insurance policies.


• Salary sacrifice employee car scheme - subject to eligibility

Working at NFU Mutual

We’re one of the UK’s leading general insurance and financial services organisations, and for over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us, so we’re proud to be recognised as “a great place to work”.

Our Gallup Exceptional Workplace 2026 award was not only awarded with Distinction, but it also marked us as the first UK based company to earn a Gallup Exceptional Workplace award for eleven consecutive years. We’ve also been consistently recognised by Glassdoor. We appeared in the Glassdoor Best Places to Work UK list in 2023, 2024 and 2026 — and in 2026, we were the highest ranked insurance business in the UK, highlighting our strong employee experience and the positive feedback our people share on the platform.

Additionally, we were named in the LinkedIn Top Companies 2026 list of “Best midsize employers to grow your career in the UK”, and we’ve been certified as a UK Top Employer by the Top Employers Institute in 2023, 2024, 2025 and 2026.
We offer a supportive and empowering culture where people are inspired to perform, given opportunities to grow, and recognised and rewarded for their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable—so we’re successful now and in the future.