Senior Paid Media Manager

Job Description

What you'll bring to the team

LEGOLAND California Resort is seeing an experienced and highly motivated Senior Paid Media Manager to join our Go-To-Market team. This is an exciting opportunity to lead and drive the performance of Paid Media campaigns across LEGOLAND California Resort. This role will own the strategy, execution and optimization of all paid media channels, from top of funnel through to performance marketing channels including paid search, paid social, display advertising, programmatic media and other digital advertising channels. This role will work closely with the SEO/GEO, Social, Direct Sales channels and Marketing teams to increase traffic, engagement and conversions while ensuring best-in-class return on ad spend. Location: LEGOLAND California Resort (preferred)

Qualifications & Experience

Key Responsibilities

• Develop and implement comprehensive paid media strategies across programmatic display, CTV, OLV, search (Google Ads), and social platforms (Meta, TikTok, Snapchat), as well as other relevant channels

• Manage and optimize large-scale paid media campaigns for LEGOLAND California Resort, ensuring efficient budget allocation, bid management, and delivery against KPIs and ROAS targets

• Lead the planning, execution, and ongoing optimization of paid media campaigns in partnership with internal teams and external agencies to drive guest acquisition aligned with marketing and brand objectives

• Act as the primary day-to-day point of contact for paid media activity, overseeing agency performance, optimizations, and ensuring efficient ways of working and use of tools

• Implement and continuously refine keyword targeting, ad copy, bidding strategies, and landing page performance to maximize campaign effectiveness

• Design, implement, and scale A/B testing strategies across ads, audiences, landing pages, and channels, including testing and launching new platforms to support commercial goals

• Monitor campaign performance using data and KPIs, identifying insights and opportunities to continuously optimize paid media programs

• Prepare and deliver regular performance reports with clear, actionable insights and recommendations aligned to overall business objectives

• Collaborate cross-functionally with marketing, content, brand, and direct sales teams to ensure consistent messaging and a seamless guest experience across all touchpoints

• Partner closely with the broader brand marketing team to ensure paid media activity supports brand objectives and integrated marketing campaigns

• Support the Global Performance Marketing Director in managing external agencies and partners, establishing best-in-class, mutually beneficial relationships

• Drive innovation across the paid media program by identifying new formats, channels, and creative approaches to bring LEGOLAND California Resort to life and engage target audiences

• Stay up to date on paid media trends, emerging technologies (including AI and automation), and market dynamics to maintain competitiveness and maximize share of voice

Qualifications & Experience

• 5–7+ years of experience managing large-scale paid media campaigns, with a proven track record of driving strong performance and ROI

• Strong hands-on expertise in Google Ads, Bing Ads, Meta, programmatic advertising, and Google Analytics

• Experience using paid media and campaign management tools such as SEMrush, WordStream, or similar platforms

• Highly data-driven mindset with excellent analytical skills and the ability to manage and optimize large budgets efficiently

• Demonstrated ability to analyze performance data and translate insights into actionable optimizations

• Experience within the travel, entertainment, or leisure industry is advantageous

• Familiarity with managing international paid media campaigns across multiple regions and markets

• Excellent written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams to achieve business objectives

Benefits

• Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO).
• Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards.
• 401(k) Program: Save for the future with company matching contributions.
• Tuition Reimbursement Programs: Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Pay Range

Compensation between USD $83,000.00/Yr.-USD $105,000.00/Hr.