Digital Performance Manager

Job Description

What you'll bring to the team

Digital Performance Manager

Location: Any UK based site/attraction

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

We are seeking a Digital Performance Manager to deliver improvements in conversion, revenue, SEO performance, and overall guest experience across Merlin’s digital platforms. As a super-user of eCommerce platforms, you will use data, insight, and experimentation to shape and deliver a pipeline of high-impact optimisations and enhancements aligned to commercial priorities. You will define and manage a roadmap of optimisation initiatives, translating commercial needs into clear requirements for Product and Tech teams, and ensuring all changes are validated through testing and measurable performance impact. Leading A/B and multivariate testing, you will embed experimentation into key launches and use results to inform platform and roadmap decisions. Monitoring key performance metrics, you will identify opportunities to improve conversion, AOV, traffic quality, and SEO visibility, working closely with insights teams to deliver clear, data-driven recommendations. As a platform expert, you will diagnose issues, collaborate on solutions, and identify new opportunities to unlock value. Working cross-functionally with Direct Sales, Product, CRM, Marketing, Technology, and external partners, you will ensure alignment, feasibility, and commercial impact, while contributing to best practices across performance and optimisation.

Qualifications & Experience

• Experience in digital ticketing, eCommerce, or CRO within a consumer-facing environment
• Strong understanding of online sales funnels, UX, and conversion optimisation
• Experience with A/B testing, experimentation, and performance analysis
• Strong analytical, problem-solving, and data interpretation skills
• Excellent communication and stakeholder management
• Organised, collaborative, and able to manage multiple priorities
• Detail-oriented, proactive, and results-focused
• Proficiency with eCommerce, CMS, and experimentation platforms
• Comfortable with GA4, and user behaviour tools (e.g. heatmaps, session replay)
• Technically curious, with the ability to translate platform capabilities into optimisation opportunities

Benefits

• A competitive annual salary
• 33 days holiday (including bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

Pay Range

Competitive