Vice President, US Sales

Job Description

Job Description:

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Vice President, US Sales to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here’s the scoop - Summary

The US Vice President of Sales is responsible for shaping the US revenue strategy, driving sales execution, and building a high‑performing sales organization. This role blends strategic vision with hands‑on leadership, ensuring the company meets growth targets while strengthening customer relationships and market presence.

As a key member of the North America cross functional leadership team, you will be expected to adapt in a fast-paced market, leveraging data-driven insights to capture market share and enhance brand advocacy.

The role is responsible for overseeing 40+ associates and $250M in revenue. The role reports into the General Manager, North America and sits on a cross functional leadership team. It is responsible for overseeing our key account management as well as independent pet retailers.

What a typical day looks like

Revenue Leadership

• Define the US sales vision, strategy, and annual revenue plan aligned with overall business goals.

• Manage and mentor the team on trade budgets, promotional and portfolio strategies to maximize Revenue efficiency.

• Analyze market trends, customer insights, and competitive dynamics to identify strategic and profitable areas of growth.

• Create a customer segmentation model that determines where the resources should be invested and where we need to divest resources.

• Partner with NA leadership team (GM, Supply Chain, Marketing, Finance, etc) to align go‑to‑market strategy.

• Build and manage a scalable sales operating model, including best in class forecasting, pipeline management, and performance tracking.

Sales Strategy & Execution

• Develop and execute a comprehensive go‑to‑market strategy aligned with the North America business plan.

• Establish clear sales processes, KPIs, and accountability mechanisms across the sales organization.

• Lead pricing, contract negotiation, and deal‑structuring strategies to maximize profitability.

Customer & Market Engagement

• Build strong relationships with key customers, partners, and industry stakeholders.

• Represent the company at industry events, conferences, and strategic customer meetings.

• Monitor competitive landscape and market trends to inform strategic decisions.

• Lead key customer joint business plans and ensure accountability to deliver agreed upon measures and deliverables

Team Leadership & Development

• Recruit, mentor, and develop a high‑performing sales team, including frontline associates and individual contributors.

• Foster a culture of performance, collaboration, and continuous improvement.

• Implement training programs to strengthen product knowledge, sales skills, and customer engagement.

• Review current operating model inclusive of job levels, roles and responsibilities, and location strategy to ensure we have aligned job profiles with the right talent

Success Measures

• Achievement of quarterly and annual revenue targets.

• Strength and scalability of the sales organization.

• Improved sales productivity and conversion metrics.

• Strong cross‑functional alignment and predictable forecasting.

• Positive customer satisfaction and retention outcomes.

• Engaged associates at all levels

Requirements

• Bachelor’s degree in Sales, Business, or a related field is required. MBA preferred.

• 15+ years of experience in multi-channel selling with at least 5-7 years in a senior leadership within the CPG industry.

• Proven track record of delivering revenue growth in a fast‑paced or scaling environment.

• Experience working closely with a General Manager or P&L owner is strongly preferred.

• Demonstrated experience developing and executing integrated growth strategies with measurable success.

• Strong analytical mindset to assess performance and make data-driven optimizations.

• A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.

• Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.

• Motivated, energetic, goal-oriented, with a strong work ethic and positive team attitude.

• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.

• Demonstration of cultural adaptability and flexing work hours given the geographical spread of responsibility.

• Ability to travel at least 40%

• Preferred Location: Boulder, Colorado; Edmonton, Canada

Preferred Skills

• Exceptional leadership and people‑development capabilities.
• Strong strategic thinking paired with hands‑on execution.
• Expertise in forecasting, pipeline management, trade budgets and sales analytics.
• Excellent communication, negotiation, and relationship‑building skills.
• Ability to influence cross‑functional teams and drive alignment.

Mars Leadership Competencies

• Engages associates (Essential)

• Practices breakthrough thinking (Essential)

• Delivers consistent results (Essential)

• Navigates complex challenges (Advanced)

• Creates collaborative relationships (Advanced)
  

Functional Capabilities

• Create compelling strategies and plans (Essential)

• Develop and deliver winning propositions (Essential)

• Experiment to learn (Essential)

• Manage the creative process (Essential)

• Portfolio Breadth and Scale (Advanced)
  

What can you expect from Champion?

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.

• Earnings: $300,000-$360,000 annual salary, annual bonus eligibility, and 401k/RRSP with company matching.

• Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.

• Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.

• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.

• Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!
  

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

#cpfind

The base pay range for this position at commencement of employment is expected to be between the range listed above, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.