US M&M’S Digital Commerce Manager

Job Description

Job Description:

US M&M’S Digital Commerce Manager

Newark, NJ

Chicago, IL

Hybrid (on-site 3 days a week)

The US M&M’S Digital Commerce Manager will lead the strategy and execution for selling M&M’S on third-party ecommerce channels and social commerce in the US. He/she will be responsible for continuing and accelerating the growth of sales of bulk single-color M&M’S, occasion-based customized M&M’S, and M&M’S merchandise on various online marketplaces in the US (e.g. Amazon, Walmart.com, Target.com, TikTok Shop, etc.).

This role will manage the product portfolio, pricing, content, and inventory, and will partner with the Supply Chain and Digital Technology teams to ensure seamless execution. Further, this associate will partner with the M&M’S Ecosystem to bring global executions and partnerships to life on these marketplaces. He/she will also provide strategic business priorities to the Performance Marketing Manager, who will execute paid media to drive awareness and performance of these channels. This is a highly strategic, cross-functional role that combines analytical rigor, creative problem-solving, and strong executional leadership.

What are we looking for?

• Minimum of a BA/BS in Marketing or Business Administration required
• 4+ years of digital marketing experience at a similar level
• Previous experience with Amazon and Walmart platforms
• Own forecasting and demand planning for all marketplaces channels
• Previous hands-on experience with Amazon Seller/Vendor Central
• Ability to make business decisions using data and test-and-learn approach
• Creative thinker, with strong analytical skills
• Strong written, verbal, and interpersonal communication skills

What would be your key responsibilities?

• Define the strategy for ongoing rapid and profitable growth in marketplaces sales channel.
• Deliver significant sustained profitable growth via product assortment, channel expansion, pricing, promotions, and marketing.
• Own forecasting and demand planning for all marketplaces channels
• Leverage customized printing capabilities to differentiate M&M’S on Marketplaces channels
• Help oversee and coordinate inventory planning and shipments, working in collaboration with the Supply Chain and Planning teams.
• Support the ongoing evolution of internal processes to improve speed-to-market and operational efficiency
• Partner with Global DCOM team to elevate Mars Snacking products across marketplaces
• Actively test and analyze product pages and landing pages to increase ROI and drive incremental volume.
• Monitor health, performance, and resolve issues that may arise including order fulfilment and customer service.
• Develop plans for key sales periods including Amazon Prime Day and Black Friday/Cyber Monday.
• Partner with Global teams to partake in new initiatives, QBRs, JBPs, long-term strategic planning, and more
• Track and improve digital merchandising fundamentals to drive business performance
• Report on business performance weekly and monthly during sales meetings.
• Regularly report on performance against KPIs (current plan and prior year) for channel.
• Suggest ideas and for new products and partner with Merchandising team to bring to life.
• Maintain awareness of marketplaces’ best practices, industry trends, benchmarks, and competitive activity.
• Contribute to annual digital marketing strategy and planning processes as needed.

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

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The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all locations listed within the job posting:USD 100,134.00 - USD 137,677.00