Join Royal Canin as a Trade Marketing Lead - Central East Europe in Athens, Greece. This is an 18-month fixed-term contract featuring a hybrid working arrangement and a fully virtual recruitment experience. You will drive trade marketing strategies, category growth, and large-scale activations across in-store, online, and event channels.
Requirements
Strong people management and leadership skills.
Customer orientation and excellent communication and presentation abilities.
Strong analytical skills and proficiency in Microsoft Excel, Word, PowerPoint, and Adobe Acrobat.
Fluency in English, both written and spoken (additional languages considered an asset).
Specific minimum years of experience and degree requirements are not explicitly stated.
Skills & Responsibilities
Trade marketing leadership: Define and implement Pet Specialty Retailing trade marketing activities across in-store, online, and event channels to increase sales and health outcomes.
Analytical skills: Measure and analyse the results of trade marketing plans, identifying opportunities to improve efficiency and effectiveness.
Customer orientation: Drive category recommendation and growth through Joint Business Planning with customers and partners.
Project management: Lead and coordinate agencies, suppliers, and cross-functional teams while managing trade marketing budgets.
Potential transition routes: People from senior account management or brand management roles may bring strong commercial acumen and customer collaboration skills, alongside meeting the important stated requirements for team leadership and trade marketing.
Job description
Job Description:
Trade Marketing Lead - Central East Europe f/m/x (18-month role)
in Royal Canin
Customer/Trade Marketing - Customer Activation department
Location: Athens
18-month fixed-term contract
Hybrid working
* Fully virtual recruitment experience *
The Trade Marketing Lead is responsible for leading and developing all Pet Specialty Retailing (PSR) trade marketing activities across in-store, online, and event channels within the Central East Europe cluster.
This role drives the strategic planning and implementation of trade marketing initiatives to support business growth, strengthen recommendations, and ensure excellent execution of key priorities across markets.
Working closely with Sales teams, the Trade Marketing Lead builds strong partnerships with customers, supports the achievement of business objectives, and contributes to delivering our Mission and Vision.
This position serves as the main point of contact for large-scale market activations and is accountable for their successful delivery, while also supporting the implementation of smaller events managed by team members.
What will be your key responsibilities?
Define and implement all Pet Specialty Retailing (PSR) trade marketing activities across in-store, online, and event channels to improve health outcomes and increase sales, while ensuring the team consistently delivers market-leading plans and execution.
Measure and analyse the results of trade marketing plans and activities, identifying opportunities to improve efficiency and effectiveness.
Drive category recommendation and growth through Joint Business Planning with customers and partners.
Ensure the team provides distinctive trade marketing assets and solutions to Sales representatives based on competitor analysis, market trends, and portfolio priorities.
Lead and coordinate agencies, suppliers, and cross-functional teams, while building strong relationships with the global content factory.
Manage trade marketing budgets and planning processes.
Be accountable for Royal Canin’s participation and brand image at major activations and events.
Lead, develop, and engage the Cluster Trade Marketing team to build a high-performing organization.
What are we looking for?
Strong people management and leadership skills.
Customer orientation.
Excellent communication and presentation skills, both written and verbal, with the ability to adapt to different audiences.
