Join Royal Canin (part of Mars) as a Customer Marketing Manager on a full-time, fixed-term contract until November 2027 based in Melbourne, Victoria. In this role, you will lead impactful customer marketing strategies and omnichannel activations for key Pet Specialty Retail customers, leveraging shopper and category insights to drive growth.
Requirements
Bachelor's degree in Marketing, Business, or a related discipline.
3-5 years of experience in Customer Marketing, Trade Marketing, Shopper Marketing, Customer Development, or related commercial functions.
Experience working within FMCG, consumer goods, or retail environments.
Strong analytical, project management, and stakeholder engagement skills.
Experience in the pet care or veterinary industry is highly regarded (preferred).
Skills & Responsibilities
Customer Marketing Strategy: Translate shopper and category insights into annual marketing plans, campaigns, and retailer activations that drive growth.
Omnichannel Activation: Drive digital and in-store activations across the digital shelf, retail media, and loyalty touchpoints to enhance commerce performance.
Stakeholder & Budget Management: Partner with internal cross-functional teams and external retailer marketing teams while managing A&CP budgets for strong ROI.
Potential transition routes: People from Brand Management, Account Management, or Trade Marketing roles may bring strong commercial acumen and stakeholder management skills, alongside meeting the required FMCG and marketing background for this position.
Job description
Job Description:
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
Role Title: Customer Marketing Manager – Pet Specialty Retail Location: Melbourne, Victoria Hours & Arrangement: Full-time, Fixed Term Contract until November 2027 Reporting to: Pet Specialty Retail Customer Marketing Lead
About the Role
At Royal Canin, we're driven by our purpose: A BETTER WORLD FOR PETS. Through science-led nutrition and strong partnerships, we help pets live healthier lives while creating value for pet owners, veterinary professionals and retail partners.
We're looking for a commercially minded and customer-focused Customer Marketing Manager to join our Pet Specialty Retail team. In this role, you'll bring together shopper, customer and category insights to develop impactful marketing strategies that drive growth, strengthen retailer partnerships and create exceptional omnichannel experiences across the pet specialty channel
You’ll lead the development and execution of customer marketing plans that support both retailer objectives and Royal Canin's growth ambitions. You'll work cross-functionally with Sales, Portfolio, Brand, Media, Category and Finance teams to deliver integrated activation programs that drive engagement, conversion and long-term category growth.
This is an exciting opportunity for someone who enjoys balancing strategic planning with hands-on execution, building strong customer relationships and influencing outcomes across a complex stakeholder network
What will you do?
Lead customer marketing strategy and activation plans for key Pet Specialty Retail customers.
Translate customer, shopper and category insights into joint business growth opportunities.
Develop and execute annual customer marketing plans, campaigns, promotions and retailer activations.
Adapt brand and portfolio strategies into customer-specific programs that deliver measurable business outcomes.
Drive omnichannel activations across in-store, digital shelf, retail media, loyalty and other retailer touchpoints.
Partner with retailers to enhance digital commerce performance through Perfect Digital Store principles, improving traffic, conversion and basket growth.
Manage customer marketing investment and A&CP budgets, ensuring strong ROI and effectiveness tracking.
Build and maintain strong relationships with retailer marketing teams and key stakeholders.
Support retailer conferences, customer engagement initiatives and brand immersion experiences.
Champion customer and shopper needs internally to ensure alignment across business priorities
What will you bring?
Bachelor's degree in Marketing, Business or a related discipline.
3-5 years' experience in Customer Marketing, Trade Marketing, Shopper Marketing, Customer Development or a related commercial function.
Strong ability to turn insights into actionable commercial recommendations.
Experience working within FMCG, consumer goods or retail environments.
Excellent stakeholder management and relationship-building skills.
Strong project management, presentation and communication capabilities.
Advanced analytical skills
Experience within the pet care or veterinary industry will be highly regarded
Why you’ll love working for Mars and Royal Canin:
At Royal Canin, you'll be part of a purpose-led business backed by the scale and opportunities of Mars. You'll work with passionate associates, leading retail partners and iconic brands while helping shape the future of pet nutrition across ANZ.
