Senior Data & Analytics Product Manager - North America

Job Description

Job Description:

Senior Data & Analytics Product Manager – North America

Royal Canin is accelerating its Digital Transformation journey, leveraging data and analytics to unlock breakthrough insights and drive value across Mars. As part of this evolution, we are seeking a Senior Data & Analytics Product Manager to lead the vision, roadmap, and delivery of key analytical products focused on Marketing and Sales domains in North America. This role is critical in shaping how we measure and optimize marketing investments, including media mix modeling, and empower sales teams with actionable insights to maximize revenue growth.

You will work closely with business leaders, marketing experts, and sales teams to develop and deploy analytics solutions that provide a comprehensive view of advertising ROI, promotional effectiveness, and trade spend impact. This is a unique opportunity to influence strategic decision-making and drive measurable business outcomes through data-driven innovation.

What are we looking for?

• Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or a related quantitative field; Master’s degree preferred.

• 7+ years of progressive experience in data & analytics, with a focus on marketing analytics, media mix modeling, or sales insights within a complex, multi-channel environment.

• Proven experience in media mix modeling and marketing analytics, with a strong understanding of advertising spend and ROI measurement.

• Deep marketing domain expertise, particularly in promotions, trade expenditures, and sales impact analysis.

• Demonstrated ability to develop and manage analytical products that deliver actionable insights for marketing and sales teams.

• Strong business acumen with experience partnering with SalesForce or sales enablement teams to improve sales effectiveness through data insights.

• Excellent communication skills to advise leadership and collaborate cross-functionally.

• Experience with agile product management methodologies and backlog prioritization.

• Knowledge of advanced analytics, data science, or operations research principles.

• Nice-to-have: Familiarity with digital transformation initiatives and experience working within complex, multi-stakeholder environments.

What will be your key responsibilities?

• Partner with the North America Data & Analytics Director to build and maintain a roadmap of high-impact analytical products focused on marketing and sales.

• Lead the end-to-end product lifecycle for media mix modeling and promotional effectiveness analytics, ensuring alignment with business needs.

• Collaborate with marketing and sales stakeholders to understand current processes, pain points, and user personas to define clear product visions.

• Architect and prioritize product backlogs using agile frameworks, advocating for resources to meet product goals.

• Oversee technical teams responsible for product development and delivery.

• Evaluate product adoption and business value creation through key performance indicators.

• Drive cross-functional collaboration to integrate diverse data sources and validate analytical models.

• Stay current with industry trends and emerging analytics techniques to continuously improve product offerings.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is expected to be between the below range. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.

Base Salary Range: $108,672.00 CAD - $142,632.00CAD

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