Retail Activations Manager

Job Description

Job Description:

Retail Activations Manager

Cincinnati, OH

This role is based in Cincinnati, OH with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

The Retail Activations Manager role is tasked with leading our shopper and retail media programs at Kroger, both brick & mortar as well as digital. They’ll also play an active role in guiding the strategy for digital activations across the grocery channel. This person will be an integral part of the Kroger customer team and is critical to their delivery of the sales plan, because each of our activations will be closely integrated with customer team plans and priorities. Key tasks include managing paid search and media, digital coupons/promotions, and in-store programs.

What are we looking for?

Minimum Qualifications:

• Bachelor’s Degree

• 3+ years’ experience in Sales, Marketing, and/or Search & Media, preferably within CPG

• Knowledge of Media management (fundamentals/budget, YouTube/Meta/etc., Search, Agency Management)

• 3+ years’ experience owning programming with one or more of: Amazon Ads, Walmart Media Collective, or Kroger Precision Marketing

Preferred Qualifications:

• 1+ year of hands-on-keyboard experience building search and/or display media campaigns

• 2+ years’ experience in-house/client-side at a CPG vendor

• 3+ years serving in one of the following areas: a shopper/retail media role at a large CPG, a planning or execution role at a digital agency with retail media experience, or customer management at a large CPG vendor on Kroger or a pureplay eCommerce team will be considered in lieu of the above experience

What would be your key responsibilities?

• Own the day-to-day Kroger Precision Marketing relationship, including annual KPM JBP

• Own the execution of retail media, shopper, and in-store programs at Kroger, in partnership w/ customer team. There’ll be a high level of responsibility, this role is hands-to-keyboard for campaign management

• Own the day-to-day relationship with our agency of record

• Work collaboratively alongside peers who do similar work on other customers, as well as cross-functional partners in functions like finance and brand marketing

• Coach and teach best practices to a range of sales associates with varying levels of knowledge on paid search, display media, and digital coupons

What can you expect from Mars?

• Work with over 140,000 diverse and talented Associates, all guided by The Five Principles.

• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

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