PRO Consumer Recruitment Marketing Specialist

Job Description

Job Description:

PRO Consumer Recruitment Marketing Specialist

New York, NY

Creve Coeur, MO

Franklin, TN

Hybrid (on-site 3 days a week)

The PRO Consumer Recruitment Marketing Specialist is responsible for designing, building & activating an incredible first brand experience for new pet owners across North America (United States & Canadian markets). This role is a key driver of planning, execution & innovation on the brand’s premier Breeder & Shelter consumer recommendation programs.

The ideal candidate brings proven experience in marketing operations, cross-channel program management & data-informed decision-making. They will collaborate closely with customer marketing, direct-to-consumer, digital technology & supply chain teams to execute & elevate program performance.

What are we looking for?

• Bachelor’s degree in business, marketing or related field
• 3+ years’ experience, with a developed understanding of marketing operations, data/analytics & program management
• Familiarity with customer relationship management & performance analytics software (PowerBI, Salesforce, Google)
• Stakeholder management
• Strength in translating performance data into insights and into in-market action
• Creative thinker & problem solver with a passion for brand strategy
• Executional excellence, showcasing attention to detail & ability to deliver on-time, in-full, to the highest-quality possible
• Strong communication & presentation skills (oral & written)
• Skill in developing & cultivating strong internal (cross-functional) & external (customer & agency) partnerships
• Ability to balance multiple priorities, redirecting focus behind what matters most

Nice to have

• Marketing agency, consumer brand or pet industry experience a plus
• Experience with design thinking & agile process (test/learn/scale) a plus

What would be your key responsibilities?

• Design & deliver consumer recommendation programs, spanning physical (sample kits) & digital mediums (web, email, direct-to-consumer)
• Lead annual plan inputs (strategic, tactical & growth) for program portfolio
• Build strategy & execution plans for consumer sampling initiatives, including design of recruitment packaging, communication materials & value propositions
• Own marketing operations for recommendation kits, inclusive of cross-functional demand planning, supply/co-pack forecasting, budget management & innovation projects
• Function as the quality management process (QMP) representative for all recommendation kit & sampling programs
• Responsible for performance measurement (data tracking & insight) as well as optimization activities
• Manage creative development processes (brief, review, production) for all touchpoints
• Develop a deep understanding of our customers’ motivations & pain-points by running quarterly interviews & empathy sessions (in-field with Breeders, Shelters & pet owners)
• Design & activate new test/learn/scale initiatives within program portfolio
• Be the subject matter expert for consumer recommendation, operating as the key point-of-contact & program lead with field sales, customer marketing & senior leadership (as needed)
• Work collaboratively with sales leadership & customer marketing to ensure field teams are fully equipped to effectively sell & amplify results with Breeders & Shelters

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

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The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all locations listed within the job posting:USD 69,926.00 - USD 96,148.00