Marketing Specialist

Job Description

Job Description:

Reporting to the VET Marketing Lead, the Marketing Specialist in Royal Canin Korea is responsible to drive Vet marketing strategies that accelerate business growth and strengthen VET advocacy. The role translates deep expertise in pet nutrition (esp. V-diet) and clinical pathways into impactful marketing plan, while ensuring seamless execution through close collaboration with key stakeholders.

Strategic Brand Leadership

• Own and drive end to end brand strategy, from insight generation to execution, with clear business impact.

• Translate market, customer, and clinical insights into differentiated brand positioning and growth opportunities.

• Define and continuously refine target markets, value proposition and messaging tailored to veterinary professional and pet owners.

• Challenge the status quo and proactively identify new growth levers in a rapidly evolving pet healthcare landscape

Advanced Product & Clinical Expertise

• Build strong expertise in veterinary science, pet pathology, and nutrition to inform credible and impactful marketing strategies.

• Design & execute portfolio strategies((from New product launch to distribution) aligned with the pet healthcare pathway, driving mutuality and life time value.

High-Impact Marketing Execution

• Plan and execute integrated marketing campaigns with clear objectives, KPIs, and measurable outcomes.

• Develop compelling, insight-based content and materials that resonate with both veterinarians and pet owners.

• Ensure all communications are scientifically sound, customer-centric, and commercially effective.

Digital & E-Recommendation Innovation

• Support localization and deployment of global digital initiatives (e.g., IVO, Vet Services, PMS integration) to fit local market dynamics.

• Identify unmet customer needs and proactively develop scalable digital solutions (e.g., KakaoTalk, SMS-based engagement).

• Drive adoption and performance of digital tools to enhance customer experience and business results.

Sales Enablement & Capability Building

• Equip the sales team with strategic narratives, scientific knowledge, and effective tools.

• Design and deliver impactful training that elevates consultative selling capabilities.

• Continuously improve sales effectiveness through feedback loops and field insights.

Cross-Functional Collaboration

• Collaborate closely with STS, Regulatory, Supply Chain, and Finance to ensure aligned and executable strategies.
  Work closely with other Marketing teams, regulatory affairs, supply chain, and finance teams.

• Ensure key stakeholder alignment for marketing strategies and product development initiatives.

• Facilitate effective communication and collaboration across departments.

Regulatory Compliance

• Ensure all marketing activities comply with veterinary industry regulations and company policies.

• Collaborate with regulatory affairs to manage product labeling, advertising, and promotion.

What are we looking for?

1. Education & Professional Qualification

• University graduate or above

• Fluent on written & speaking English

• Entrepreneurship and business sense on top of marketing expertise

• Learning agility, proactive, self-motivated, analytical, organized, detail-oriented

• Effective written or verbal communication at all levels both internally and externally

• Excellent inter-personal skills both in local and international environment

2. Knowledge/Experience

• 8-10 years of brand marketing experience preferably in Pharma and/ or FMCG market

• Deep understanding & knowledge of marketing practices and principles

• Expert marketing / Pet industry experience preferable

What will be your key competencies?

• Strategic mindset

• Communicate effectively

• Customer focused

• Ensures Accountability

What will be your Key Functional Competencies & Technical Skills?

• Creating compelling strategies

• Developing customer value propositions

• Building powerful contents

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.