Brand Activation Specialist

Job Description

Job Description:

This role exists to ensure our super‑premium brand is brought to life consistently and creatively across the entire Pet Owner Journey, serving as the creative architect who turns strategy into compelling activation for impactful brand experiences.

1. Brand Communication & Digital Activation

• Design and deliver integrated brand campaigns across the full Pet Owner Journey, with a strong focus on digital touchpoints (microsites, event pages, campaign hubs).

• Develop and execute the brand content and media strategy across the PESO model (Paid, Earned, Shared, Owned).

• Build and optimize a strong search strategy (SEO/SEM) to enhance brand discoverability and conversion.

• Apply A/B testing, performance monitoring, and data-driven insights to continuously improve campaign effectiveness.

• Manage the brand platforms (.com & RC Club), ensuring consistency in messaging, creatives, and campaign deployment in collaboration with the global .com team.

• Collaborate with internal teams (Brand, Corporate & Health Affairs, Regional/Global) and external media/creative agencies to deliver seamless activation.

• Support media planning and activation grounded in deep Pet Owner insights.

2. Social, Peer-to-Peer (P2P), & Influencer Marketing

• Create distinctive, social‑first content across key platforms (social channels, communities, YouTube).

• Define strategic messages, content formats, and influencer/KOL partners aligned with brand positioning.

• Deploy P2P recommendation programs such as brand ambassadors, pet owner seminars, and KOL collaborations.

• Monitor social buzz and emerging trends to keep viral and culturally relevant content fresh and competitive.

3. Brand Operations & Performance Management)

• Support digital projects across VCM marketing, identifying effective approaches and establishing testing frameworks.

• Track brand performance and generate insights to guide strategic decision-making.

• Ensure on‑equity brand execution across VCM through consistent storytelling and brand alignment.

• Support A&P budget management, ensuring effective and efficient allocation of investments.

What are we looking for?

• University graduate or above

• Minimum 5 years of Brand Communication experience in global FMCG

• Effective written or verbal communication in English at all levels, both internally and externally

• Excellent interpersonal skills in an international environment

• Experience collaborating with cross-functional teams and agencies

What will be your key competencies?

• Communicates Effectively

• Customer Focus

• Collaboration

• Drive Result

• Nimble Learning

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.