Global Digital & e-Commerce Category Strategy & Analytics Manager

Job Description

Job Description:

To build, evolve and embed the Digital Insights Engine; analyzing, interpreting, synthesizing, integrating as appropriate relevant e-Commerce data sets to identify trends and actionable insights that can be liberated across the business to enable digital and wider business decisions. Passion for growing digital commerce through recommendations grounded in data and insights. Utilize partnerships and insights to stand up new processes/tools/frameworks to accelerate category and mars share growth. Support clear, consistent measurement of priority KPIs through aligning the KPIs and the set-up of dashboarding. This is a new role to ensure we have the right technical skills internally to direct and lead our internal teams and agency partners to leverage digital commerce data effectively.

What are we looking for?

• 5+ years' experience in category insights, CPG, digital agency, or strategic consulting roles

• 3+ years of experience working in digital insights, SEO, and digital shelf experience

• Experience assimilating extensive amounts of detailed data to see the big picture, providing actionable and influential recommendations. Understanding of digital analytics tools and platforms, such as Google Analytics, Stackline, Profitero, eFundamentals, Data Impact or similar products. Candidate should also be familiar with data visualization tools like Tableau or PowerBI

• Experience with Digital A/B testing

• Demonstrated ability to translate insights into actionable solutions and ability to apply them to appropriately address business issues.

• Ability to create new business processes based upon key insights, alignment with key stakeholders and drive meaningful business impact.

• Collaborate with retailer partners, examples using insights to influence and change strategy for evident improvement

What will be your key responsibilities?

• Build and evolve the Digital Voice of the Pet Parent Platform leveraging and combine digital commerce data sets including digital shelf providers e.g. efundamentals, profitero, data weave, rating and reviews data e.g. bazaar voice, yogi, social listening sets e.g. sprinklr, performance e.g. similarweb, stackline, nielsen etc into an insights engine, lead management and evolution of agency partners

• Build a deep understanding of the Digital Pet Parent User Journeys, Combine existing data sets and identify knowledge gaps building a plan to address these, liberate the insights for growth

• Develop and manage Global Dashboard & Reporting Transformations in partnership with DT, D&A & CMI teams including retailer performance, digital shelf performance, retail media performance, category leadership, leading & identifying best data sets, KPI formulas, layouts, reporting to democratize data in the organization

• Develop the learning agenda for the Perfect Digital Experience Program, through the deep understanding of the digital pet parent user journey identify opportunities to evolve the perfect digital experience program, codifying insights into global key beliefs and ensure insights are liberated internally and for strategic customers. Spark new thinking and a culture of experimentation through test and learn best practice in partnership with the OE perfect store/experience teams to fuel future key beliefs and evolve the program

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.