Global Content Effectiveness Manager

Job Description

Job Description:

The Content Effectiveness Manager will play a critical role in ensuring brand consistency and maximizing the impact and reuse of our content across global markets. Reporting to the Content and Marketing Operations Director, you will collaborate closely with brand, CMI, dCom and Petcare teams to assess content performance and drive insights to enhance brand visibility and engagement. This is a pivotal role connecting marketing, data analytics, and content creation.

This global position is based in one of the priority Operating Entitles (EU, US, SEA, MEX).

The Global Content Effectiveness Manager will be in close relationship with regional & local teams, with cross department interactions.

What are we looking for?

• Extensive experience in Marketing/Content/Digital marketing, or related roles, with a focus on content strategy, optimization, and performance analysis.
• Hands-on experience with marketing analytics & content effectiveness is essential.
• Strong understanding of brand management principles, with the ability to maintain brand consistency across diverse markets and channels.
• Self-starter – able to identify and build data sets with actionable business, consumer or marketing insights & are comfortable with challenging business decisions based on insights gathered through analysis.
• Experience in working with external agencies/partners
• You are a great collaborator and communicator
• Passion for cats and dogs would be ideal

What will be your key responsibilities?

• To lead a consistent and clear global content measurement program that proves the value generated by Pet Nutrition’s creative assets. Including TV, Paid, Owned and Earned. Ensuring consistency in the way we measure our asset performance within our regions and across brands.
• Ensure content effectiveness metrics are factored into the content planning process.
• Spark new thinking and a culture of experimentation through test and learn best practice in partnership with the regional content & media teams.
• Build the global DCO strategy, partnering with the Digital Product Director to align on the roadmap and with regions to expand our capabilities.
• Work with agency partners to ensure content delivered is the right formats, brand consistent and reused as much as possible.
• Create and share effectiveness case studies and best practice with a global content community, ensuring resources are easily accessible globally & updated regularly.

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.