Customer Marketing Manager

Job Description

Job Description:

Customer Marketing Manager

Franklin, TN

This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

The Customer Marketing Manager drives overall growth, profitability, and multi-year strategy of a specific brand through leading the end-to-end business management and collaboration between marketing, customer management, and cross-functional team.

What are we looking for?

• Bachelor’s Degree

• 5+ years of sales/category/analytics/marketing experience within CPG industry

• HQ Account Manager experience preferred

• Demonstrated ability to build collaborative partnerships with retail customers, account team, and internal business stakeholders

• Strong analytic skills and ability to distil complex data into simple stories

What would be your key responsibilities?

• Critical link between Customer / Brand for Field Sales Team, bringing the Customer Development feedback back to the internal stakeholders

• Key partner for assigned Brand Marketing team to identify and drive execution behind share growth opportunities.

• Internal customer development lead for assigned brands for internal planning processes including providing updates to various key stakeholders

• Customization of category/brand toolkits to support category shopper dynamics and growth opportunities.

• Partner with marketing to develop compelling Brand & New Item selling stories for their assigned brands that tie back into overarching Petcare category & organization objectives.

• Responsibility of shepherding and providing sales perspective on innovation/renovation projects inclusive of compiling AB/ER SOP and providing Field perspective/feedback from charter gate to implementation

• Attends and represents portfolio/brand presentations with strategic and developmental accounts

• Sales Representation in Brand Forum

What can you expect from Mars?

• Work with over 140,000 diverse and talented Associates, all guided by The Five Principles.

• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

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