CRMA Product Owner F/M/X

Job Description:

ROYAL CANIN ’s MISSION IS TO TRANSFORM EACH CAT AND DOGS HEALTH AND WELL-BEING BY PUSHING THE LIMITS OF NUTRITION AND KNOWLEDGE IN PARTNERSHIP WITH PET PROFESSIONALS.

Driven by our strategic vision to serve 35 million pets and generate $10b NSV by 2030, Royal Canin (RC) stands as a frontrunner in the Pet Nutrition industry. Fueled by our dedication to provide unparalleled experiences for both our customers and associates, we initiated the EOS program in 2023. This initiative blends transformative strategies with extensive digitization efforts, across Supply Chain, Finance, and Sales domains, positioning us at the forefront of industry evolution.

As we move from early deployments to a sustainable, data-driven operating model, we are establishing long-term ownership of our reporting capabilities. The CRMA Product Owner defines, builds, and standardizes operational reporting on Salesforce's CRM Analytics (CRMA) platform. This role exists to ensure that external customers and internal business teams (Sales and Customer Service) benefit from a single, unified source of truth. By designing online reporting capabilities that reflect operational realities, this role directly supports the improvement of customer performance and commercial growth.

What are we looking for?

• Master’s degree in IT, Business Administration, Data Analytics, or a related field
• Preferred: Product Owner certification (e.g., PSPO, CSPO) or Salesforce Certifications (e.g., CRM Analytics and Einstein Discovery Consultant)
• 2 to 4 years of experience as a Product Owner, Business Analyst, or Analytics Lead within a Salesforce or broader SaaS delivery environment, with hands-on experience in Salesforce CRM Analytics (CRMA / Tableau CRM / Einstein Analytics)

• Solid understanding of operational KPIs and business processes within Sales, Customer Service, and B2B/e-commerce domains

• Proven experience translating complex business/customer requests into structured technical requirements, data models, and intuitive dashboard designs

• Familiarity with Agile/Scrum methodologies, managing backlogs, and collaborating with cross-functional technical teams

• Strong change management and communication skills, with the ability to explain complex data relationships simply and build high adoption among non-technical users and external customers

• A pragmatic, highly structured, and customer-centric mindset—passionate about turning raw data into actionable insights that drive business performance

What will be your key responsibilities?

• Product Vision & Strategy (CRMA): Define and drive the multi-year roadmap for Salesforce CRM Analytics (CRMA) across the EOS (Royal Canin Digital Transformation Program) program streams, promoting the standardization of operational reporting and eliminating fragmented tracking
• Requirements Engineering & Backlog Management: Collaborate closely with Sales, Customer Service, and eB2B business partners to identify critical business questions, gather reporting requirements, and translate them into clear, prioritized user stories. Owns backlog prioritization end-to-end and aligns with the Product Manager on decisions with cross-stream or strategic impact

• Data Governance & KPI Standardization: Define data models, dashboard layouts, and KPI definitions in CRMA. Contribute to enforce robust governance to ensure high data quality, consistent calculations, and avoid dashboard duplication in collaboration with D&A and DT Team

• Cross-Stream Dependencies & Prioritization: Identify, track, and actively manage dependencies between CRMA and the other EOS program streams (Sales Console, Service Console, eB2B/Digital) or Royal Canin other systems dependencies (Datalake etc..). Flag conflicts of priority early, propose resolution options to the relevant stakeholders. Participate in cross-stream alignment forums as the single point of contact for all CRMA-related topics

• Technical Delivery Alignment: Act as the primary liaison between the business and the technical delivery factory. Guide developers, testers, and data engineers during sprints to ensure high-quality build, rigorous testing, and smooth deployments

• Change Management & Enablement: Support a reporting-led performance culture by contributing to change and enablement activities led by the CM team. Provide subject matter expertise for training content, validate documentation accuracy, and participate in key adoption sessions to ensure insights are correctly translated into operational practice

• Long-Term Ownership & Sustainability: Contribute to technical and functional documentation as a subject matter expert, in coordination with stream leads and the delivery factory
• Visibility & PM Alignment: Maintain structured visibility toward the Product Manager and Committee through a consistent decision log, capturing key choices made, rationale, and business impact. Provide regular roadmap status updates in a format suitable for senior stakeholders
  

What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.

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