CRM Specialist

Job Description:

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

• Segment: Pet Nutrition
• Location: ANZ (Australia / New Zealand) – Hybrid
• Reports To: Digital Transformation Lead

At Mars, we are driven by a shared purpose: A Better World for Pets. We believe that pets make our world better, and we are committed to making a better world for them. As a global, family-owned business, we operate under our Five Principles—Quality, Responsibility, Mutuality, Efficiency, and Freedom—to guide our decisions, support our Associates, and drive sustainable growth.

About the role:

We are seeking a CRM Specialist to join our Pet Nutrition team in Melbourne. In this essential, capability-building role, you will take ownership of establishing high-impact CRM programs across the portfolio of brands, improving the quality and depth of our first-party data, and breathing fresh energy into our ADVANCE D2C and D2B programs.

By building our in-house technical capability, you will help enable faster, more consistent execution across brands and channels, and ensuring CRM becomes a scalable, high performing engine for customer engagement and commercial growth.

What will you do?

As our CRM Specialist, you will own the end-to-end execution of our CRM campaigns, turning audience segments into active brand advocates. Your key areas of focus include:

• Journey Building & Execution: Plan, build, and deploy manual and automated CRM campaigns and multi-channel journeys within Salesforce Marketing Cloud (SFMC).
• Loyalty Program Growth: Partner with the Loyalty Manager to refresh and build out tailored journeys for our ADVANCE D2B and D2C programs, strengthening member engagement and retention.
• Optimization & Performance: Constantly monitor campaign results, lead A/B and multivariate testing (subject lines, templates, creative, timing), and provide data-driven insights to improve future activity.
• Cross-Functional Collaboration: Work closely with Marketing Operations, Brand, and eCommerce teams to align CRM efforts with our wider commercial goals.
• Agency & Asset Management: Brief and manage creative, technical, and content requirements, and oversee platform templates, asset taxonomy, and tracking.
• First-Party Data Stewardship: Ensure all CRM activities support our first-party data strategy, contributing directly to audience enrichment and growth.

What will you bring?

We are searching for a technical, detail-oriented, and collaborative professional who balances analytical thinking with a passion for customer engagement.

• 3+ years of experience in marketing communications, digital marketing, or consumer relationship marketing (CRM).
• Proven hands-on experience in Salesforce Marketing Cloud (SFMC) or a similar scale-enterprise ecosystem, including audience segmentation, journey builder, and campaign execution.
• Strong comfort with data analysis and digital metrics. You are someone who uses performance metrics to make smart, optimization-led decisions.
• A solid understanding of first-party data (the transition from "unknown" to "known" customers) combined with excellent project management and delivery skills.
• Action-oriented with a strong drive for results. You are tech-savvy, highly organized, and comfortable communicating cross-functionally.
• Degree qualified or equivalent practical digital marketing education.

Why you’ll love working for Mars:

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
• People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
• Development: Shape your career with personalised development and real opportunities to grow from day one.
• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.