APAC Brand Experience Manager

Job Description

Job Description:

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and future generations can truly thrive.

About the role: This role will be working for our Mars ​Champion​ Petfoods segment, ​where we make life better for pets and their owners.​ Step into a pivotal role bringing Champion Petfoods’ global brand vision to life across APAC, shaping how Pet Lovers experience ORIJEN and ACANA. You’ll drive regional strategy, campaigns, events, and partnerships to deliver a consistent, premium brand experience with measurable impact.

Role Title: APAC Brand Experience Manager
Location: Melbourne, also open to Wodonga with regular travel to Melbourne
Hours: Full-time, Permanent – hybrid working
Reporting to: Market Strategy & Deployment Director

What you’ll do:

• Drive APAC content strategy and asset localization, ensuring culturally relevant, on-brand materials and maintaining a best-in-class regional DAM.

• Deploy the APAC brand advocacy strategy, collaborating cross-functionally to activate stakeholders and deliver consistent execution across markets.

• Optimize CO-OP fund use and support local teams with high-impact brand-building initiatives that fuel growth and consumer recruitment.

• Lead sampling and trial programs across APAC, aligning execution with campaigns, partners, and KPIs while measuring impact for continuous improvement.

• Elevate brand visibility through merchandising and events, managing budgets and logistics to deliver premium, consistent experiences at key touchpoints.
  

Your unique ingredients:

• A university degree in Marketing or a related field, with a passion for building impactful brand experiences.

• Demonstrated experience in brand, trade, or experiential marketing—ideally within FMCG or premium consumer goods.

• A proven track record of managing agencies, stakeholders, and large-scale events that bring brands to life.

• Exceptional communication and project leadership skills, with the ability to drive complex initiatives across teams.

• Experience running multi-market campaigns across APAC is highly valued.

• A genuine love for pets and interest in the premium pet category will help you thrive in this role.
  

Why you’ll love working for Mars:

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.

• People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.

• Development: Shape your career with personalised development and real opportunities to grow from day one.

• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life

• Be a part of a team scaling – you’ll have a true opportunity to shape the future of Champion

Mars is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

We know everyone’s needs are different, and we’re committed to making our application process accessible and supportive for all candidates. If you require any adjustments along the way, simply let us know in your application form. We’ll work with you to understand what will help you feel comfortable and supported.

Internal candidates, please speak to your line manager prior to applying.