LucaNet • DE - Berlin

Senior Brand (& Creative) Manager (all genders)

Employment type:  Full time

Remote-first – You choose when to come into the office

Fully flexible hours

Dog friendly

Apply now

Job Description

The Role

The Senior Brand (& Creative) Manager is the driving force behind brand strategy and development including the integration of acquired brands. This role serves as the catalyst for synergy between the overarching LucaNet parent brand and its sub-brands, with a primary focus on setting and implementing strategic direction, brand positioning, corporate identity, and collaborative go-to-market planning. Additionally, the Senior Brand Manager holds the responsibility for driving the strategic vision

What you'll do

  • Take charge of the LucaNet brand and its sub brands, providing direction in terms of
    brand positioning, marketing communications, and cohesive go-to-market planning.
    Ensure alignment with the overarching parent brand strategy to maintain
    consistency and synergy.
  • Strategically plan, direct, and coordinate brand marketing efforts to achieve targeted
    objectives, ensuring alignment with broader business goals.
  • Harness data and insights to craft and execute comprehensive brand strategies
    aimed at bolstering awareness and adoption of branded services, irrespective of
  • Develop and manage brand equity model incorporating key KPis to monitor brand
  • Collaborate closely with the Communication team to develop and execute brand
    marketing plans, promotional calendars, and communication programs. Base
    strategies on data analytics, industry best practices, and performance metrics to
    drive brand success.
  • Act as the commercial custodian for the portfolio of brands, proactively identifying member needs. Collaborate with cross-functional teams to launch new capabilities and offerings, ensuring business growth and adaptability regardless of the sector.
  • Conduct thorough market research to stay informed about industry trends, market demands, and competitor strategies. Ensure that the organization remains agile and responsive to changing market dynamics, regardless of the industry backdrop.
  • Closely collaborate with the global event team for industry-leading events. Ensure that these events align seamlessly with brand objectives and contribute significantly to overall marketing success, regardless of the business domain.
  • Storytelling: Leverage compelling brand storytelling to drive followership and create advocacy. Inspire and engage, to foster stronger advocacy and partnerships internally and externally.

What you bring to the table

  • Bachelor's degree in marketing, communications or related field. MBA preferred
  • 6+ years of proven expertise in brand management and strategy
  • Strong leadership abilities to inspire and drive cross-functional teams. Adept at market analysis and brand positioning.
  • Outstanding communication and relationship building skills, Experience working with creative and design teams.
  • Experience in managing creative agencies.

Perks at work

  • LucaFlex – We enable you to determine your work schedule and location according to your needs
  • Mobile Work – Sometimes a change of scenery can boost creativity and productivity. And sometimes it’s just time for a break. That’s why we offer you our mobile work options or a sabbatical
  • Learning & Development – We encourage you to pursue knowledge and inspiration and give you the time, space, and budget to do so
  • Health & Wellbeing – We care about your mental health and wellbeing and provide you with the programs to stay fit, productive, and get the support you need
  • Generous vacations – We encourage you to take time off to relax, travel, and recharge
  • LucaNet.Engage – We support your personal and professional development in a targeted manner with our employee development process
  • Compensation and Company Pension Plan – We are committed to Fair Pay as well as supporting our people also for their future with a company pension plan and/or pension allowances
  • Charity Time – We support you in taking the time to do some good
  • Team Spirit – We work as a team and like to celebrate as a team, so we take any opportunity to get together, learn together, and celebrate together
  • JobRad – We have partnered with JobRad so that you can find your dream bike supported by us
  • Staff Discounts – Thanks to our corporate benefits partner, you can receive a whole bunch of discounts for different areas

Powered by uniqueness

Everybody’s different here and we like it that way. At LucaNet, we are powered by the uniqueness of our people and are committed to creating an inclusive work environment where everyone can grow and feels respected. The more voices we have represented in our business, the more we will all thrive, contribute, and be forward-thinking. That’s why we only want to assess candidates based on qualifications, merit, and business needs. You are welcome at LucaNet for who you are, no matter your gender identity, sexual orientations, personal expression, racial identity, ethnicity, religious belief, and disability status.
People don’t fit into neat boxes, we know that. If you think you’d excel in this position, even if you don’t cover all points, we really want to get to know you and why you’re great for the role. Please avoid including your picture, age, and marital status in your CV.

Learn more about our culture and D&I journey

Company benefits

Open to part-time employees
Work from anywhere scheme
Teambuilding days
Employees are very happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that flexible working is part of the culture
Employees feel they have complete autonomy over getting their work done

Working at LucaNet

Company employees


Gender diversity (male:female)


Office locations

Berlin, Mönchengladbach, Munich, Vienna, Ghent, Shanghai, Paris, Amsterdam, Singapore, Madrid, Erlinsbach, Lausanne, London, Atlanta, Bucharest

Hiring Countries

United Kingdom

Awards & Achievements

3rd – Medium companies

3rd – Medium companies

Flexa100 2024
Finance & Insurance

Finance & Insurance

Industry awards 2023

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