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Goodlord • London

B2CP Growth Analyst

Employment type:  Full time
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Job Description

📍Location - this role is based in our London office 2 days per week with the remaining 3 days working remotely

Business to Consumer Partnerships is arguably the most entrepreneurial team at Goodlord. This role exists because there's a clear prize on the table: improving broadband and media lead conversion, launching a dedicated propositions for the tenants groups who are currently under-served, and bringing rigour and ownership to our smaller partnerships.

You'll get real ownership fast, commercial relationships, live dashboards and forecasting models from day one, with a clear trajectory towards owning a full product vertical of your own as the team grows.

Our mission:

  • Two in five people in the UK rent their homes. Goodlord's mission? To be the gold standard platform for renting 🌎

  • We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, the landlord, and the tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution 🏠

  • Like all scale-ups it’s been a bit of a rollercoaster journey, but we’re now stronger than ever, with around 3,000 letting agents using the platform, exciting and varied products and 350+ Goodlordians across the group supporting the mission! đź’š

The Opportunity:

  • Drive improvement projects that lift partner conversion: spanning data enrichment, leads management, product suitability, and marketing/communications across the tenant journey

  • Own the flow of performance data back from partners, build and maintain the dashboards that give the team real-time visibility, and run partner performance meetings that drive actions to a clear conclusion

  • Build and maintain forecasting models and trend analysis for current and prospective partner relationships, working closely with Finance to reconcile reporting, accruals and receipts

  • Design and launch dedicated propositions for tenant groups who are currently under-served, a strategic priority for the team

  • Own the commercial relationship with our long tail of smaller partners, and run a lightweight "partnership incubator" process to scout and test the next multi-million-pound partnership

  • Capture tenant and landlord feedback and behavioural insight to improve the moving journey, and troubleshoot errors or bugs affecting tenants or partners

  • Build strong working relationships across Partnerships, Finance, Product and Commercial teams, representing the tenant and partner perspective in cross-functional discussions

What we need from you:

  • Experience in a commercial, partnerships, analytics or growth focused role; ideally from a startup, scale up or competitive graduate scheme background

  • A genuine entrepreneurial mindset, with a demonstrable track record of spotting and chasing commercial opportunities

  • Confident working with data: comfortable building models and dashboards, and translating numbers into a commercial narrative for non technical stakeholders

  • Strong Excel/Google Sheets skills

  • A natural relationship builder, equally comfortable presenting to external partners and challenging internal stakeholders

  • Highly organised, with a proven record of driving actions and commitments through to completion

  • Confident using AI tools as part of your everyday workflow

It would also be great if:

  • You have SQL or BI tooling experience

  • You have a genuine interest in the tenant/renting experience, or PropTech more broadly

  • You've worked in a small, high pace, high growth environment before

  • You're comfortable presenting commercial ideas to a room and defending your thinking

Why you'll love being a Goodlordian

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

  • Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!

  • Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health

  • 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.

  • Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals

  • Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

What’s next?

If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!

A full job spec is available on request.

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.

Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.


** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.

No agencies please - we have tried and trusted partners we would turn to should we require support.

Apply

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Working at Goodlord

3 office days / week

A little flex time

Company benefits

Dog friendly office
Open to compressed hours
Mental health platform access
Cycle to work scheme
Lunch and learns
Enhanced maternity leave
Enhanced paternity leave
Personal development budgets
Financial coaching
25 (+1 for every year of service up to 32) days annual leave + bank holidays
Home office set up
Eye Care Support
Mental health first aiders
Fertility benefits
Work from anywhere scheme
Adoption leave
Pregnancy loss leave
Fertility treatment leave
Pregnancy support
Bike parking
Life insurance
Salary sacrifice
Referral bonus
Sabbaticals
Hackathons
Employee assistance programme
Book budget
Study support
Volunteer days
L&D budget
In house training
Shared parental leave
Nursery salary sacrifice scheme
Neonatal leave
Personal development days
Learning license
Professional subscriptions

Awards & Accreditations

Most Inclusive Company

Top 10 - Most Inclusive Company

Flexa awards 2026
Best Workplace Culture

Best Workplace Culture

Flexa awards 2025
SaaS & Software

SaaS & Software

Industry awards 2023
Saas & Dev Software

Saas & Dev Software

Industry awards 2022
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Company employees:

330

Gender diversity (m:f):

50:50

Funding levels:

ÂŁ27m

Hiring in countries

United Kingdom

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