Product Performance Manager

Recruiter: Liam Flannery

Hiring Manager: Matt Barnard

Career Grade: D

Internal Closing Date: Sunday 9th August 2026

Location(s): Birmingham / Bristol / London

Flexible Working
The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week.

About the role

This role focuses on ensuring that products not only launch successfully, but deliver real value once in market.

You will work across major product, content and transformation initiatives to define clear product positioning, support launch readiness and improve product performance over time. Acting as a product-side partner to Marketing, Commercial and Service teams, you will bridge the gap between delivery and real-world customer outcomes.

You will help teams clearly articulate who a product is for, what problem it solves and why customers should care, ensuring consistency across the organisation. Using customer, market and performance insight, you will identify where products are not landing as expected and support the actions needed to improve outcomes.

More broadly, you will help build a more customer-led product culture — shifting the focus from “did we launch it?” to “did it work?”.

What you’ll be doing

• Define and communicate the customer problem, product value and positioning for major product changes
• Provide product input into launch readiness, ensuring clarity on audience, messaging, risks and success measures
• Ensure the product story is consistently understood across Marketing, Sales, Service and Operations
• Bring customer, market and performance data into product and launch decisions
• Translate technical, service and network performance into customer and commercial insights
• Monitor in-life product performance, identifying issues and driving follow-through with the relevant teams
• Support a continuous improvement culture, helping teams learn from launches and use insight to strengthen future product decisions

Essential Skills / Experience

• Experience in product success, product marketing, product management or related roles
• Experience supporting product launches or cross-functional product initiatives
• Experience using customer insight, behavioural data, market evidence or product performance information to support product or commercial decisions.
• Proven ability to translate complex product or technical detail into clear customer and business narratives

Desirable Skills / Experience

• Experience in customer-led, digital or subscription-based environments
• Experience working across Marketing, Commercial and Product teams
• Familiarity with Agile or scaled delivery environments
• Experience influencing stakeholders without direct ownership

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life.

You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus

• Access to an online private GP 24/7 for you and your immediate family

• Market-leading paid carers leave with up to 2 weeks off

• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay

• Discounted EE and BT products, including mobile and broadband

• Market leading Pension scheme – 5% from you and 10% from us

• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

Ready to connect for good and help shape the future? Apply now

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.