Product Manager Media (IC)

Job Description

Why this job matters

This role will be responsible for leading the development and delivery of data-driven media products tailored to advertising agencies and brands. You will work closely with cross-functional teams, including sales and engineering, to define product vision, strategy, and roadmap.

Your role will involve deep engagement with customers to understand their needs, drive product innovation, and ensure successful market adoption. You will manage the end-to-end product lifecycle, from.

Key elements of the role include:

Product strategy and vision

• Define the media product strategy and vision working with cross functional teams.

Product lifecycle management (from ideation to sunset)

• Managing of the end-to-end product lifecycle from discovery and development through to launch, performance measurement, continuous improvement and decommission.

Backlog management and prioritisation

• Management of the backlog and supporting all agile ceremonies with the delivery manager. Support the quarterly review and prioritisation plans.

Product discovery and validation (experiments, MVP, data tests, etc.)

• Perform customer product discovery to validate key hypotheses, validation of experiments and jobs to be done.

Product user and market research (quali and quanti)

• Support user research working alongside with user research teams to identify opportunity and validate product bets.

The skills & experience you'll need

The ideal candidate will have had experience working for media and advertising companies – ideally online advertising, ad agency or inventory owner.

Key Skills

• Data and metrics-driven: Understanding of how data is used by media owners, brands and agencies to plan the effective use of media assets. Ideally in OOH, TV or via the use of AdTech (SSP’s or DSPs) and measure attribution.
• Stakeholder management: strong relationship skills to work across organisational boundaries and influence stakeholders across complex corporate structures.
• Collaboration: Cross collaboration working closely with engineering, design, data, operations, marketing, and sales to bring products to market and scale them
• Resilience: high levels of resilience to engage positively in challenging situations.
• Intellectual Curiosity: Thrives on early stage of product development. Happy to test, learn & validate as well as execute go‑to‑market strategies that accelerate adoption and growth
• Communication: Excellent communication and stakeholder management skills, with experience working closely with sales teams and clients. Ability to translate complex technical concepts into clear, actionable product strategies.

Experience

• Experience in product management, particularly with B2B SaaS data-driven products.
• Experience of product management methodologies and (Lean Startup, SCRUM, Kanban, KANO, etc) and agile delivery in a multi squad, data science and engineering environments.
• Experience working in a customer-focused environment with multiple concurrent priorities.
• Understanding of data pipelines, data-driven insights to inform prioritisation/ pivoting, or scaling decisions.
• Understanding of geospatial and MND data, including footfall, dwells + weblogs data.
• Knowledge of the technology and telco sectors.

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

What's in it for you, what are the benefits?

• 10% on target bonus
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• 25 days annual leave (not including bank holidays), increasing with service
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks carer’s leave
• World-class training and development opportunities
• Option to join BT Shares Saving schemes.

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.